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    Operations Management and Service Excellence

    Brief :


    Starbucks provides quality services to millions of customers globally. The business operates internationally with more than 30,000 retail stores in 80 countries. Its global operation is  associated with number of international partners, worldwide network of franchise and all licensed Starbucks cafes. This helps the local representatives to decentralised the decision making as it advantageous to enhance operational efficiencies by leveraging global standards and dealing  with competitive market.

    This assessment is based on the functioning of Starbucks and requires you to identify both local and global aspects of its operations.

    PART A (Max. 1500 words)

    Draw following information by using Starbucks as an organisation,

    • Performance Objective Analysis
    • Design Analysis
    • Four vs. Analysis

    Compare and contrast the operation of Starbucks with Greggs which is largest bakery chain in the United Kingdom.


    PART B (2000 words)

    This assessment is required you to analyse the roles of any of the following five key aspects f operation management in the growth of the Starbucks:

    • Process Improvement
    • Supply Chain Management
    • In sourcing and outsourcing
    • Quality Management
    • Planning and Control

    Use the detailed guide for this report, you must required in one or another way out of following:

    • Introduction (Approx. 150 words):Overview the operational area, scope within the functions of Starbucks.
    • Starbucks global operational strategy and factor of  macro environment (Approx. 350 words) explain how this operations area is enables Starbucks to enhance the scope of macro and business environment.
    • Challenges, capabilities and essentials requirements (Approx. 350 words) Demonstrate the key challenges faced by the Starbucks in achieving excellence in the chosen area of operations. How technology can affect the quality services and delivery of product.
    • Evaluation and explanation of selected area (Approx. 650 words) Identify the resource management within the operation area of Starbucks, and how it would affect the performance of the organisation. Apply various theory, models, concepts to manage the organisations resources.
    • Recommendations (Approx. 350 words)

    Suggest how to improve the operation of Starbucks effectively.

    Conclusions (Approx. 150 words)

    Establish final findings and summarising the entire work done.

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