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Brief :
The theoretical triangle represents the three appeals, the keys to persuasive communication. Let's delve into their meanings.
Logos (The appeal to logic): It means appealing to the audience's sense of logic or reason. In this, the author uses facts and makes clear connections.
Pathos(The appeal to emotion): It is about the emotional impact the author can evoke on the audience. This is a powerful tool that authors use to bring out various emotional responses, such as sympathy, anger, and more.
Ethos (The appeal to authority): It is about the author's authority and credibility. This is a crucial aspect as it determines how the speaker carries and presents themselves to the audience, making the audience feel the importance of credibility in communication.
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