Tourism Decision Making Process in TUI Group

LEARNING OUTCOMES

LO1 What factors have major influence on travel and tourism and consumer behaviour and attitudes.

LO2 Examine the ability to outline a road map to purchase in context to travel and tourism including decision making process attractions.

LO3 What forms of research will provide a deep understanding of influence on travel and tourism consumer decision making process

LO4 Show how marketers influence the different stages of travel and tourism consumer decision making process.

Scenario and Activities

Activity1- Providing a presentation on travel and tourism consumer behaviour and attitudes

Imagine yourself as a consumer behaviour specialist in company that specialises in consumer behaviour insight and analytics. You also have been charged for giving advise on leading tourim client about consumer behaviour dynamics. At first you are required to are required to give presentation on specific facts and findings with sources in support.

Presentation will include- 

• Definition of consumer behaviour
• An analysis of factors that influence international travel and tourism consumer behaviour and attitudes.
• An overview of how consumer trends are changing due to impact of digital technology  in international travel and tourism.

Activity2- Proper reporting on Consumer Decision Making

Further you are asked to-

• Analyse the stages involved in consumer decision making journey
• outline a map for purchasing of special travel and tourism service

Additionally you are required to analyse that why is it important for marketers to outline a map to purchase and understand consumer decision making in international travel and tourism sector.

Activity3-You are required to evaluate the forms of research on decision making process in travel and tourism industry

As you have managed to perform the previous activity very well ,your manager wants you to prepare another report on forms of research on how decision making process get affected.

For this you will considered certain points-

• Analyse the difference between the decision making process in travel and tourism industry from two perspectives that is Business-to-consumer (B2C) and Business-to-business (B2B)
• Provide a comparative  view of key differences in decision making processes between B2B and B2C by giving specific examples.
• What different approaches can be used for the research and on the basis of same provide the evaluation.
• What different approaches can be used to understand the consumer decision making process and offer evaluation accordingly

Activity4- What influence does marketers have on consumer decision making process

At last you are required to prepare an additional section to your report which will include -

• Examine and identify how the marketers can influence different stages of travel and tourism consumer decision making process.

Pass	Merit	Distinction
LO1 Analyse the factors that influence tourism behaviour and attitude		D1 Provide a critical analysis of emerging trends in consumer behaviour and attitudes by using appropriate examples
P1 Explain how cultural,social,personal and psychological factors have influence on consumer behaviour and attitudes in context to tourism. P2 Do a survey of change in consumer trends due to digital technology	M1 Examine how cultural,social,personal and psychological factors that have affection on consumer behaviour are evolving and making the trends in tourism
LO2 Exhibit  the ability to outline a map to purchase in reference to tourism including decision making process		LO2 LO3 LO4 D2 Critical view of how appropriate theories,concepts and models applied have influence on tourism decision making process
P3 What stages are involved in journey of consumer decision making process and along with this outline a map for purchasing a particular tourism service P4 Briefly examine the importance of outlining a map for purchasing and understanding consumer decision making process to marketers.	M2 Analyse how marketers are responding to decision making process
LO3 Use appropriate forms of research to understand the influence on tourism consumer decision making process
P5 Provide a contrast on key differences of tourism decision making process in reference to B2B and B2C P6 Provide the different approaches to market research and methods of research which  can be used for understanding the decision making process.	M3 Show a justified view of how different factors influence tourism decision making process and buying behaviour
LO4 Focus on how marketers affects the stages involved in consumer decision making process
P7 Demonstrate the marketers influence on stages of tourism decision making process by using appropriate examples	M4 Critical analysis of marketers influence on stages of decision making process by using some relevant methods and models.