offer
offer

Get Upto

55% OFF

-Coupon Code-

NEW25

offer
offer

Use Our Seasonal Offers!

Claim Now

4500+ Experts Writer

I have been working with Global Assignment Help Australia for the last four years. Writing has been a hobby for me since the first year of college. That is why, I have chosen to become an academic writer instead of doing corporate jobs. I also run a blog that primarily highlights the concepts of Nutrition. With my subject knowledge, I can assist students in submitting assignments related to any topic of Nutrition and Dietetics. You can avail my assistance on any topic of this subject including Food service management, Food Processing Operations, and Agribusiness Value Chain Management.

Tyler Chapman

Tyler Chapman

Orders in Progress - 41

Orders Finished - 2541

Hire Now

As an academic writer at Global Assignment Help Australia, I have encountered the problems faced by a majority of Psychology students and have comprehensively assisted them on this subject. The topics which I have covered vary across Clinical Psychology, Applied Psychology, Cognitive Psychology, Neuropsychology, among several others. If you need academic writing help in this subject, then you can contact me for further guidance.

Rihanna Williams

Rihanna Williams

Orders in Progress - 56

Orders Finished - 2523

Hire Now

I'm an academic writer who is devoted to offering academic writing assistance to the university and college students for the past eight years. I hold a master's degree in Human Resource Management from the Murdoch University Australia. My credentials and expertise on the subject have helped many students till date. I have delivered academic documents on various topics such as Bargaining, Negotiating, Dispute Settlement for Managers, Building Human Assets in Entrepreneurial Ventures, Corporate Governance, Executive Leadership, Foundations of Teamwork and Leadership and many others. Hire me to get a top-quality writing assistance with any reference style and on any topic related to this subject.

Sarah McKiernan

Sarah McKiernan

Orders in Progress - 89

Orders Finished - 2000

Hire Now

With approximately ten years of experience as an academic writer in the field of Management Studies, I have helped the students to overcome the academic writing issues faced by them on a large scale. I have successfully covered topics such as Management Theory and Practice, Strategic Management, Accounting and Financial Management, Marketing Management, Research Methods, Communication in Business, Organizational Behavior and others to name a few. I am adept at helping out students with writing dissertations, theses, assignments, essays, coursework and case studies related to this topic. Students can consult me if they have any problems regarding this subject.

Antony Joseph

Antony Joseph

Orders in Progress - 32

Orders Finished - 2344

Hire Now

Affordable Prices

Top Grades at Cheap Rates!

    Prices Starts From
    USD 7.19
    Offer Discount 25 % Off
    USD7.19

    Get upto 51% OFF on Your First Order !

    Prices Starts From

    USD 7.19

    Amazing Features We Offer

    24*7 Help Service

    100% Satisfaction

    No Privacy Infringement

    Super-fast Services

    Subject Experts

    Professional Documents

    F/508/0600 - Apple And Samsung Brand Management

    University: UK College of Business and Computing

    • Unit No: 7
    • Level: Undergraduate/College
    • Pages: 6 / Words 1459
    • Paper Type: Assignment
    • Course Code: F/508/0600
    • Downloads: 1943
    Question :
    '

    A renowned celebrity has approached a marketing firm with the purpose of acquiring all the knowledge about development of a successful brand. In second part, an article will be written for Marketing magazine.

    • Discuss building and managing procedure of a brand. 
    • Understand the process of organising brands like Apple and Samsung, and also define management of brand hierarchies. 
    • Analyse how Apple & Samsung leveraged their brand name in international and domestic territories. 
    • Evaluate different types of methods that Apple and Samsung used for managing and assessing their brand value.   
    '
    Answer :

    INTRODUCTION

    Brand management plays a significant role in an organisation. In the market place, it is an assistance how brand is analysed and how it is planned in effective way. It is an activity of supervision of the publicity of a peculiar brand of goods. It is a process of uprising, maintaining and uploading a brand so that the name is connected with positive outcomes. There are number of elements that affect brand management like consumer satisfaction, cost and competition. It is mostly based on two brands i.e. Apple and Samsung. This management is fundamentally placed in United Kingdom and furnish contrastive type of services in mobile phones and laptops as well as various other gadgets. This assessment is focussed on the antithetic result. In this assessment, it is also identified that how brand is build and how it is managed over time. Brand's portfolio strategy and CBBE model are also used for building and maintaining the brand of the organization. 

    SECTION 1   

    P1. Significance of branding as a marketing instrument

    Brand- A brand is a name, design and signal or any other feature that is different from other goods of company. It is a kind of good produced by a company under a name. A brand is the name given to goods and services such that it takes on an identification by itself which stands for clustering and attracts attention of customers. In this assessment there are two most important brands in Apple and Samsung. Brand is develop by the better productivity of business in the market and hike in the consumers in the market place. A powerful image of brands plays significance role for the business. As per the present market conditions, each and every product in a market has a lot of substitutes introduced by other companies. These company make over highly competition in the business and create a strategies for enhancing the market share. Several selling organization account brand as a name, sign or design and the collection of those factors highly-developed for identification of the trade good or services of a group and seller also distinguish them from company’s trade goods and services (Chernev, 2018).

    Brand Equity- Brand equity means the commercialized worth from the consumer perceptual experience of the brand name of a specific commodity and services, instead of the products and services from itself. It is value generated from products and services with identifiable name. Brand hierarchy plays a significance role in branding as it is presentation of graphs of the strategies of branding of the organ

    Amazing Discount

    UPTO55% OFF

    Subscribe now for More Exciting Offers + Freebies

    Download Full Sample

    Cite This Work

    To export references to this Sample, select the desired referencing style below:

    Students sometimes cannot express their inability to work on assignments and wonder, "Who will do my assignment?" To help them understand the complexities of writing, we are providing "samples" on various subjects. Also, we have experienced assignment writers who can provide the best and affordable assignment writing services, essay writing services, dissertation writing services, and so on. Thus, don't wait any longer! Place your order now to take advantage of discounted deals and offers.

    Limited Time Offer

    Exclusive Library Membership + FREE Wallet Balance