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Tourism activities helps to increase effectiveness and attain creative results at workplace. In this regard, country get benefits of economic development in local and international community. It brings importance with state budget to operate different activities (de Araújo Lima. and Mendes, 2015). With this consideration, present report based on the Virgin Holidays Ltd. which is private sector tour operator business in UK. They have different headquarters in Crawley, West Sussex, etc. For gaining insight information of the present report, it covers cultural, social and physical features for different tourists and generation of the world in term of visitors. Furthermore, it helps to analysis statistics to determines creative tourist destination trends and predict with future trends. In addition to this, report includes comparison of the current leading tourist destination with developing tourist destinations.
There are different destinations in all over the world which considered maximum customer attraction of customers. In this way, popular tourist destinations exist in different areas who provides maximum customers at different places. For instance, Africa, Europe, Thailand, America, Asia, etc. Apart from this, the above description provide description of the destinations that helps to create customer attraction in the nation:
Illustration 1: Great wall of China
Source: (The 8 most popular tourist attractions around the world that are worth braving the crowds for, 2018)
Great wall of China consider major tourist attraction in the environment. This is because, it determines in the nation with one famous wonder from the all eight. It is around 13000 miles from east to west. It is made by man which was completed in the Ming Dynasty and draws over the 10 million visitors in a year. Portion of Wall cover under the water so that man made flooding and recently it is appeared due to the drought (de Araújo Lima and Mendes, 2015). Beside this, in the presence of massive architectural feat there are something which travellers need to deem importantly.
Illustration 2: Burj Khalifa
Source: (Burj Khalifa Facts and Figures, 2018)
Further, there is another attraction of tourist consider in the world that is Burj Khalifa in Dubai. In this nation, there are different consideration exist that helps to attract different people such as economic, cultural, heritage, etc. All these major aspects helps to focus on the creative and innovative results in the nation. Over the 828 meters and maximum 160 stories hold within the nation. For instance, the tallest building in the world, the tallest free standing structure in the world, the highest occupied floor in the world, etc. (Barreira and Cesário, 2018).
Illustration 3: Madrid Royal Palace
Source: (Royal Palace of Madrid, 2018)
Moreover, in Spain there is third largest tourist destination exist which considered almost 65.10 million revenue. In this way, there are 10 million people regularly visiting as tourist-attractions. It is famous place that is considered by different tourists where Spanish Royal family live.
Illustration 5: Eiffel tower
Source: (Alexander, L., 2017)
In the France, there is one of the major tourist destination that is Eiffel Tower. There are around 2.33 million customers who take interest to visit the adventure activities in this destination. In the consideration of tourism, there are around 70 million revenue regularly develop in the nation that assists to make smooth functioning to develop effectiveness. Eiffel Tower is the major element that assists to increase profitability and productivity as well. There are different exhibitions also design to that customer attraction could be developed (de Araújo Lima. and Mendes, 2015).
Destination |
Customer attraction |
Income generate |
Eiffel Tower |
20 Billion in 2017 |
13.58 billion Euros |
Tower of London |
2,843 thousand Approx 208 million in 2017 |
£850.00 |
Madrid Royal Palace |
1.5 million |
£480.00 |
Burj Khalifa |
15.8 Million |
$1.43 Billion  |
Great wall of China |
13,720,000 tourists |
45 yuan |
In respect to make proper analysis of present trends in the tourist destination, it is important to develop target market as well. It taken on the present trends that assists to visit the country with development of the business. Along with this, popular places see towards the particular destination with recent trends which could be classified as follows:
In addition to above description, in tourism industry Virgin Holidays Ltd. deals with the effective functions and operations to attract more tourists. Tourism trends are mainly developed in recent time. Therefore, trends are continuously developed in the UK with planning for mountains, tower, etc. Recently, there are 75% tourists transferred towards the UK to look and considered unique activities with developing the greatest adventure. Hence, it increases employment and infrastructure with facilities of foreign exchange (Stojanovic, Andreu and Curras-Perez, 2018).
There are different types of unique characteristics develop by Virgin Holidays Ltd. This is because, country determines successful functions in UK and Turkey. In these nations, different factors impact that are explained under here:
In this world, globalisation considered gained with higher trends of tourism activities. In this consideration, development of the country also measure to increase number of tourists in the country. In addition to this, transportation and technology made with the concept for different offers. Therefore, local residential also implemented to gain positive advantages at workplace (Girma and Adissu, 2016). Apart from this, it has been considered that preference for tourists destinations has been gained with cultural, physical and social factors that is important for the tourism industry.
There are different activities and task considered in tourism that assists to focus on the creativity. In these regards, Virgin Holidays Ltd. develop there are different destinations exist in which different factors create impact. In both the nations, different features considered effective design to make implication which based on the tourist destination attraction (Khuong and Nguyen, 2017). Along with this, physical conditions could be create impact on the different destinations:
Basis |
UK |
Turkey |
Cultural |
In the UK, there are different kinds of features implemented. There are different kinds of culture adopted by Virgin Holidays Ltd. to attract different customers. In addition to this, it is important to increases large base of tourists easily (Chahal and Devi, 2017). It helps to attain desired results and increase profitability as well. |
However, in Turkey historical elements mainly considered attract customers (Chiu, Zeng and Cheng, 2016). Therefore, Virgin Holidays Ltd. design their focus on monuments that helps to implement traditional culture to prepare systematic results. It is the best way to attract different tourists. |
Social |
In the UK, there are different kinds of social aspects implemented that assists to provide food to tourists. Therefore, Virgin Holidays Ltd. considered their establishment to increases their tourist requirement. As per the choice of tourists, they can easily provide products and services to them. |
On the other hand, in Turkey mainly non veg dishes. Therefore, Virgin Holidays Ltd. need to compete tourists demand towards the non veg dishes. Therefore, functions and operations must be develop to focus on the customer requirements (de Araújo Lima. and Mendes, 2015). |
Physical features |
Physical features in the nations determines with the eastern climate. With this consideration, mountain and hill stations of the country mainly considered their operations and functions to focus on the different activities (Arasḻ̉ and Baradarani, 2014). |
On the other hand, Turkey develop different aspects of operations and functions with historical development. It will helps to focus on the strategy to look on the effective functioning and outcomes. |
Tourist business popularity depends on the different elements and factors that consider ability with render services towards enterprise. In this consideration, it is important to attain effective result with make changes in customer demand, market trends, etc. These elements create widely impact on the objectives that are developed as per their preferences and needs (Barreira and Cesário, 2018). Popularity of tourist destination also determines in successful way when these elements are signifies in the market. In this way, frequent instance of tourism and unrest that are plagues the destination. Within the different nations, Virgin Holidays Ltd. consider their operations that create impact with plans and objectives. Due to this reason, company increases their plans to make sure that tourists are not impacted by these reasons. Different types of principles need to adopt so that effectively operations and outcomes can be gather in successful way. There are several major areas in which global competitive advantages could be gain (Degen, Yu and Li, 2015). There are different standards also set successfully that covered major areas such as basic values, honesty, model, etc.
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In addition to this, it has been noticed that other issue exist that is political instability. Hence, present government deal with the issues and effectiveness to make tourism plan. In this consideration, it is important to look for reducing tourist safety and security for the foreign people. These kinds of factors are impacted due to global weather. As results, Virgin Holidays Ltd. need to focus on the advantages that helps to make sure preference of tourists relies on the weather conditions (Zamfir and Corbos, 2015). As results, it considered avoidance by the tourists that diminish preference of customers in the particular destination. Climate change is also beyond the human control so that it develop in the particular destination as per the changes in climate. Natural disaster also considered that create impact on the performances and outcomes. It includes earthquake, flood, drought, etc. Hence, it impacts negatively on the customers of Virgin Holidays Ltd. They need to set plan as per the customer feasibility so that effectiveness could be develop in successful operations and functions (Olmedo and Mateos, 2015).
In this way, it can be depicts that Virgin Holidays Ltd. largely responsible to create effective usage of different resources to make effective possession for tourists destination. In this consideration, the organisation need to make sure that they are able to create effective results in the business with considered sustainability in their environment. Further, they need to focus on the heritage and cultural development activities of the business which is more important for the future growth. Information also need to make further consideration towards the generation that utilise proper resources by people of the country. These kinds of ideas helps to attain more effective results that manage resources and carried different results as well (Woodside and Martin, 2015). It will help to focus on the creativity that is generally adopted by Virgin Holidays Ltd. to target customers.
Efficiency also developed that assists to grow business and its performances in different areas. Furthermore, it also develops effectiveness of the country to target new people in the business. With the help of the safety and effectiveness, the country can make their focus on the safety results. There are different businesses also operating their functions and operations to attract people. As results, issues of the country need to solve with implement effectiveness. Hazards and lack of changes need to remove so that effectiveness could be developed at workplace (Pratminingsih, Rudatin and Rimenta, 2014). Responsibility of tourism activities has been developed with the satisfaction of customers so that they are able to gather relevant results in the business.
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It assists to follow rules and regulations that are needed to perform several tasks. With considering norms and regulations, effectiveness could be developed in successful manner. In addition to this, ethics and efficiency could be manage which create proper network with the tourism industry in the nation (Qureshi, Hassan and Zaman, 2017). As results, it impacts positively on the business environment.
From the above report, it can be concluded that tourism sector enterprise considered different operations and functions that assists to develop opportunities as well. In this way, Virgin Holidays Ltd. has been selected in the present report that signifies several activities to attract customers at different destination. In term of developing and leading UK and Turkey countries are selected that considered their program to attain more successful results at workplace. Furthermore, it summarized about the different types of travelling products and services that assists to focus on the standards of the company. In this regard, effectiveness also developed to attain desired goals and aims as well. In this way, profits and revenue outcomes develop in the company so that knowledge regarding new location and facilities.
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