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    4mk002 | Business Environment Factors| Bullitt Group Ltd | Vodafone Group PLC

    Brief :

    Elaborate your knowledge of the manageable framework including marketing mix and required to highlight various aspect of the module as given in Task 2.


    You work as a Marketing researcher in reputed company of UK. Companies are facing difficulty and you are required to find out what core elements of Marketing mix helps in dealing with the competitive market especially in the food sector in the UK.

    a) Demonstrate various services/ products and services provided by the company and briefly explain their unique selling proposition.  

    b) What are the marketing tactics used to protrude your product in the market and how it is beneficial for the organisation.

    c)Develop a detailed approach contributes in positioning of the organisation in the competitive market.

    Learning Outcomes:

    LO1. Identify controllable variable such as micro and macro controllable variable and marketing mix and how it affects the business activities.

    LO2. Differentiate between selected appropriate marketing tools within an existing business environment.

    LO3. Elaborate marketing methods, theories and concepts within the business environment.

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