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    Unit 2 Business Strategy Level 5 Higher National Certificate

    Brief :

    Task 1 – The external environment.

    You are to analyse the impact and influence the macro environment has on your chosen organisation and its business strategies.

    In your answer you are to use;

    i. PESTLE model for environmental analysis

    ii. Ansoff’s growth vector matrix to analyse the organisation’s strategic positioning

    Task 2 – The internal environment and organisation capabilities.

    Continuing with your chosen organisation, conduct an assessment of the organisation’s internal environment and its capabilities.

    In your answer you will need to;

    i. Explain what strategic capability means

    ii. Apply the ‘VRIO/VRIN’ model to determine the strategic capabilities possessed by your chosen organisation

    iii. Identify the organisation’s strengths and weaknesses

    Task 3 – Analysing the telecommunications sector.

    For this task you are to evaluate the competitiveness of UK’s telecommunications sector using Porter’s five forces model. Your answer should show clearly analyse;

    a. Bargaining power of buyers

    a. Bargaining power of buyers

    c. Threats of new entrants

    d. Threats of substitutes

    e. Rivalry within the market

    Task 4 – Understanding and interpreting strategic direction

    Using Bowman’s strategy clock model, analyse the strategic direction and options available for your chosen organisation.


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