Case Study on Pete Brierly Marketing

Brief and guidance

Scenario

Equality is required in every organizational irrespective of whether the business is employed two people or more than hundred people. It is important for protecting everybody from all forms of discrimination and exploitation. Diversity is relevant for the organization to create positive environment and offering equal opportunities to all the workforce. A diverse working culture values people who belongs to different culture, background. Knowledge, skills and experiences to create a productive and effective workforce.

Equality and diversity is equally significant as it directly affects the functioning of an organisation. Business cases are determined the biases and discrimination within an organisation can hinder the business growth and productivity. Therefore, organisation tries to follow effective policies and standards to promote equality and diversity to increase productivity, ensure opportunity to gain competitive advantage.

You are working as an assistant to a Human Resource Manager of a local organisation in Oldham. The HR department is responsible for checking policies and procedures to ensure that they are binding with all the legislation and provision to deal with the internal procedures. You are required to primarily focus on the Equality and Diversity within the organisation.

Tasks

Provide a formal business report and cover the following activities:

Task1

Research topics you are required to discuss are as follow, this is not exhaustive list of topics:

• Workplace discrimination
• Gender equality in leadership and management
• Work life balance and enrichment experiences
• Managing cultural diversity in the organisation
• Attitude that support equality and diversity in the workplace.

In this proposal, you will perform the following:

• Provide a research proposal which states research questions and must be supported by literature review.
• Identify various research methods and techniques of primary and secondary research along justification on the chosen method based on philosophical framework.
• Describe and demonstrate knowledge of the pitfalls and limitation of the method to data collection and examine the various research methods answers and processes in application to a business.
• Show approval form to highlight ethics.

The proposal and Ethical approval need to be accepted by the tutor before you engage in Activity 2.

Task 2

You are required to engage in data collection with the help of chosen research methodology and provide a formal business report.

• Outline your research and analyse the costs, access and ethical issues by constructing your findings.
• Conduct research including advantages, drawbacks, pitfalls of approaches to data collection and draw conclusion.
• Show relationship between research methods and outcomes and how it helps in meeting the objective of research. Also, analyse the outcome and make recommendation in this regard.