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    Principles And Challenges Behind Business Communication

    Brief :

    Task descriptions

    You are working as a manager of a small private bus company that operates around the south east of England. The workforce is mostly locals who have a strong regional dialect. You are currently understaffed, and the bus drivers work 12-hour shifts, 6 days a week and only visit the main office at the start and end of each shift to pick up and drop off keys. After their initial training they have little contact with each other or senior management and there is no system in place to monitor performance.

    Over the last 6 months the company received many complaints from customers who allege that drivers are difficult to understand, rude and intolerant towards the people who speak English as a second language or those who need wheelchair or pushchair access. When the drivers were asked about this, they admitted that they are stressed because they are under pressure to reach all their allocated destinations within their 12-hour shift since there is no overtime payment.

    You want to apply new policies in the workplace to motivate the drivers to communicate more effectively with the customers. Before the next monthly meeting you decide to distribute some posters around the staff room highlighting some of the issues that will be addressed in the meeting. The poster should provide images highlighting relevant communication barriers and strategies to overcome them as well as showing cultural awareness.


    Prepare 2-page poster and provide notes to support poster in 500 words.

    Learning outcomes

    • Identify and explain common challenges which act as a barrier in effective communication.
    • Devise and develop strategies and techniques for overcoming communication barriers.
    • Elaborate and provide awareness of cultural influences on communication and negotiation.

    Task descriptions

      You held a meeting for all members of staff to address some serious issues and implement new policies to ensure better communication throughout the company. You must now prepare a report that will outlining the issues discussed and proposed changes.

    Your report need to evaluate general theories of organisation communication and analyse some forms of written and oral communication that requires to improving performance in the company. Also include an evaluation of the current communication practice both between drivers and customers and between drivers and senior management. This should include the current barriers and challenges and provide some recommendations to overcome these.

    Learning outcomes

    • Analyse the purposes and principles behind different forms of organisational communication.
    • Implement principles of effective communication to enhance working.
    • Evaluate the communication practices of businesses and customers.


    • Abstract
    • Table of contents
    • Introduction
    • Literature review
    • Analysis and discussion of all questions
    • Recommendations
    • Conclusion
    • Reference List

    Maximum length- 1500 words

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