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Introduction
Business environment components are considered by management to take care that business operations are executed appropriately. It is essential that internal and external factors are examined by administration to anticipate information about market conditions and their impact on system functionality. Organisation require that efficient activities are conducted which help firm to accomplish success and growth. Present report is based on Bursting Cafe, which is located in United Kingdom. In this assignment, food stall is established in University to promote information about firm to young people. As, new outlet is opened near that area which helps management to acknowledge taste and preference of public. PESTEL analysis is executed by members to anticipate influence of extrinsic components on business. Thereby, make appropriate marketing plan to enhance customer base and sales; and generate adequate revenue from business (Hair Jr and et. al., 2015).
Task 1
Part 1 - Business idea and their performance
Bursting Cafe is a corporation which is situated in United Kingdom. Business person has planned to open a new mobile outlet in country. New variants are launched by individuals to provide different choices to consumers; to purchase food items in according to their taste and preferences. This help company to segment business in those areas which have large number of visitors. High street technique is used by firm, through which mobile van facility helps management to increase their customers reach; thereby provide them appropriate products and services to fulfil their demands. Along with this, it is necessary that employees are skilled and competent, so that quality items are offered by Bursting Cafe. This benefits administration to provide innovative and unique food items to people and increase their customer base. With help of mobile van, Bursting Cafe is able to enhance sales and profitability.
Chocolate Iced, Ginger Mojito and Gourment Coffee are various items that are provided by Bursting Cafe to people. Besides this, business person have formulated new tactics such as sugar less goods for health conscious candidates and diabetic patients. This benefits company to attract clients, compete with competitors and enhance profitability.
|
Competitors |
Unique Selling Proposition |
|
Cafe Benardo |
Prime objective is to target individuals which have high income. Administration have fixed relatively high rates for items, as quality products are delivered by firm. Social media tool is used by members to spread awareness to public about their variants (Min, 2015). |
|
The Coffee Academics |
Chocolate brownie, mojito and muffin are various things which are famous in market. Along with this, company provide sugar free brownie to clients. |
|
Mc Cafe |
Prime locations are covered by firm to grab attention of large number of customers. Food items quality is adequate and are offered at affordable rates. |
Bursting Cafe require that latest tools and techniques should be used by management which help them to provide quality food items to customers. It is necessary that firm provide quality things and at reasonable prices to compete with rival organisations in same sector. Cafe Benardo, The Coffee Academics and Mc Cafe are various firms which provide similar food items to people. So, it is essential that innovative ideas are designed by business person to regulate and maintain their brand reputation globally. This help enterprise to establish competitive advantage and enhance market share.
Also Read:Â Unit 2 Business Essentials Project Level 5 HND Diploma Business
PART - 2 objectives of business activity
Administration of Bursting Cafe require to formulate adequate business strategies and polices to make system function efficiently. This helps firm to utilise resources efficiently and deliver adequate hygienic food items and drinks in marketplace. Effective business plan is formulated, which helps firm to carry out appropriate business activities and target specific segments. Along with this, innovative ideas are formulated by business persons to establish competitive advantage over other brands (Hugos, 2018). This benefits company to increase customers base and increase profitability. Management of Bursting Cafe have formulated various objectives which are stated beneath:
To deliver quality products:
Skilled and competent individuals are employed in firm which help administration to deliver quality items in market. This benefits firm to grab attention of large number of people and retain clients for longer period. With help of mobile van which is setup near University, Bursting Cafe is able to capture large market area and target young people. So, business person will be able to regulate business operations, enhance growth and generate adequate revenue from business.
To provide food items at reasonable prices:
Management require to set appropriate rates to attract customers. As in United Kingdom, there are large number of cafe established. Executive require to use appropriate pricing strategies, as mobile van is set up near University area where individuals want items at reasonable rates. So, it is necessary that Bursting Cafe deliver quality products and at adequate prices. This benefits company to survive in stiff competition and enhance reputation in marketplace.
To satisfy customers:
Business person prime goal is not only to deliver quality items to customers. Along with this, Bursting Cafe require to establish strong clients base. As, business is expanded and outlet is setup near University area; students want to adequate items in respect to their taste and preference. If effective products are provided and at appropriate prices, than firm will be able to satisfy needs and wants of people (Demil and et. a
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