Case Study of Waitrose

This assessment will demonstrate the understanding with the help of the following questions which are given below:

• Conduct the appropriate research which implements the knowledge into the research process.
• Analyse the research in relation to the chosen business research project
• Communicate the given outcome of the project in order to identify the stakeholders.
• Give the reflection on the application of research methodologies and certain concepts.

Title:

To identify the impact of social media on advertising. A case study on Waitrose.

CHAPTER 1: INTRODUCTION

Social media is refer as a computer based technology that facilitates and benefited the sharing of information and ideas and the building of communities and virtual networks. Social media is one of the main and essential tool which is use by an organisation in order to advertise their product or services in market (Yawar and Seuring, 2017). For this research project, chosen organisation is Waitrose which is a British supermarket chain in the Bracknell, Berkshire, United Kingdom. Waitrose use social media technology to advertise and promote their goods and services to the customers. Thus, it help an organisation to maximise customer base and achieve better outcomes within predetermined time period.