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    R/508/0486 - Conducting Research on Effect of Digital Technologies on Function of an Enterprise

    University: Australian National University

    • Unit No: 9
    • Level: Undergraduate/College
    • Pages: 10 / Words 2501
    • Paper Type: Assignment
    • Course Code: R/508/0486
    • Downloads: 618
    Question :

    This unit is based on conducting research on effect of digital technologies on function of an enterprise for developing value of Tesco

    •      Give introduction of the topic and develop aims & objective.
    •      Conduct literature review of the study to know importance of feedback
    •      Develop methodology for peer discussion and personal debate.
    •      Determine benefits of changes which are made to own practice. 
    Answer :


    To evaluate the effect of digital technologies on the business function of enterprise. A case study on Tesco.

    Research project description


    Digital technologies is helpful in terms to revolutionized the activities of the business enterprise. It creates the value and profitability of the firm. The organisation need to takes the initiatives in terms to seek the digital transform process.  Models of business and customer experience will be helpful in term to connect the system, place and the things (Tomczak , Reinecke and Kuss, 2018). This kind of technologies will work as to have reduction in the time, efforts and cost of the products. This all factors are helpful in term to have competitive advantages. In addition to this, the present report will focus on the activities of the Tesco. It is the global leading brand and engaged in the services of groceries and it works as to providing benefits to the customer by introducing innovative products to the customers. In this term it can be said that management of Tesco is using the advanced technologies so that firm can able to carry their business activities effectively. IN this manner, the researcher need to conduct the activities as to identify the impact of digital technologies on the operational services of the enterprise. In this report following activities will be carried as are literature review and timeline activities so that each things can be prepared effectively.


    The aim of the research study is “To evaluate the effect of digital technologies on the business function of enterprise. A case study on Tesco”.


    There are some objectives of which underpins the aim of the objective as are-

    • To determine the importance of digital technologies in terms to enhance the growth of business enterprise.
    • To Evaluate the impact of technologies on the operation of the Tesco.
    • To properly identifying the challenges which faced by the management in order to process technology transformation.

    Research questions

    In these questions are main part of the research study. In order to maintain the aim and objectives of the study. It is very important for the researcher to prepares the research questions. In this manner, researcher will answer the following questions as are-

    • What is the importance of digital technologies in terms to enhance the growth of enterprise.
    • What is the effect of digital technologies on operational function of business enterprise.
    • What are the challenges faced by management in order to use digital technological operations.

    Rational for selection the project

    This research study will be helpful in term to have enhancement in the knowledge level of the researcher. It will help top gain the understanding in terms to determine the impact of technological operations. Thus, it can be said that the digital technologies has become the essential part of everyone's life (Hunt, 2017). With the help of conducting this research study, the researcher will able to get familiar with the working activities of the Tesco, it is one of the leading brand and provided its services in the UK. In this term, it can be said that the researcher will able to have increment in the skills of the research in the study.

    Literature review

    • According to the perspective of Kieckhäfer, Wachter and Spengler, (2017) the digitalisation procedure encourage the successful utilization of abilities, process, structures and innovation convey every thing in the great and productive way. By focussing over the advertising activity there can be upgrade sought after in connection to item and administrations.
    • As indicated by the perspective of powerful showcasing process help to process the task of the firm in the mastery way. In as opposed to David, David and David, (2017) digitalisation process will be useful to give amazing client encounter. This sort of exercises will be useful keeping in mind the end goal to have methodical development of firm in the market.
    • Priem, Wenzel and Koch, (2017) Pointed out that with the assistance of choosing the best advertising innovation there can be viable extension between the experience of clients and promoting task.

    Research methodologies

    In this term it can be said that the research methodologies is the framework of the research study.  In this it is important to full fill the aim and objective of the research study. Thus, it is very crucial to understand the methods of research which is need to be used in the research study. In this way, there are the following method of research study as are-

    • Research philosophy- In this it can be said that research philosophy is one of the important tool and it deals with the nature and knowledge of development. In addition to this, it can be said that there are four methods of research methodologies are to be used. In order to carry out present research study the researcher will use the positivism aspect of research philosophies (Olson and et.al., 2018).
    • Research approach- Discussion of research approach is simple in inquire about investigation. In the present research contemplate, specialist will utilize inductive approach of research. As analyst needs to evaluate look into questions, inductive research approach.
    • Research Design: Research configuration is general designs which are detailed by analyst keeping in mind the end goal to achieve investigate questions. In show look into consider, reasercher will utilize exploratory research outline.
    • Research Strategy: Research procedures are plans which helps specialist in accomplishing the point and target of research think about. In display inquire about, reasercher will utilize quantitative research system.
    • Data Collection: under this, Data accumulation is procedure of get-together applicable research information. In display examine consider, specialist will gather information by utilizing survey look into instrument. It will be given to the chiefs of Tesco. They need to finish it inside two days.
    • Sampling- Sampling is the way toward taking little populace for information gathering keeping in mind the end goal to gather information successfully and effectively (Tomczak , Reinecke and Kuss, 2018). Testing is basic process and in the present research researcher will take an example of 25 chiefs working at Tesco arbitrarily and give them survey.
    • Data Analysis: Data investigation is the way toward changing over crude information into significant data. In the present research consider, specialist will utilize topical examination to translate the gathered information.
    • Ethical Consideration: Ethical thought are imperative in explore think about. Analyst in the present research will expand the rationale of concentrate to the member with a specific end goal to pick up their assent.

    Activities and time scale




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    Formation of the research proposal











    Making the objectives and aim











    Developing research questions











    Identifying and selecting method of data collection











    Designing Research Methodology











    Collecting primary data











     Data analysis












    Finding of collected data











    Recommendations and conclusion












    • Tomczak, T., Reinecke, S. and Kuss, A., 2018. Introduction. In Strategic Marketing. Springer Gabler, Wiesbaden.
    • Kieckhäfer, K., Wachter, K. and Spengler, T.S., 2017. Analyzing manufacturers' impact on green products' market diffusion–the case of electric vehicles. Journal of Cleaner Production. 162. pp.S11-S25.
    • Camilleri, M.A., 2018. Integrated Marketing Communications. In Travel Marketing, Tourism Economics and the Airline Product. Springer, Cham.
    • Hunt, S.D., 2017. Advancing marketing strategy in the marketing discipline and beyond: from promise, to neglect, to prominence, to fragment (to promise?). Journal of Marketing Management.
    • Olson and et.al., 2018. The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation. Industrial Marketing Management.

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