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    Innovation Is a Term Used For Introduction


    Mid market innovators are medium scale enterprises that are involved in bringing about rapid innovations within market. Such organisations are adept at innovations and use it as a driving force to gain sustainability in marketplace. This concept has gained recognition in Australia. Such companies are striving to become successful by way of effective implementation of more than half of the innovation projects within the organisational premises. In modern world, Australian mid market firms are using this as a tool to gain an edge over rivals and enhance their existing growth and profitability rate.

    This essay is based upon mid market innovators becoming popular in Australia. It comprises of overall strategies and pricing approaches used by these innovators to develop their business. Also, the reasons behind mid-market innovators becoming successful are explored. Besides this, challenges faced by incumbent companies in relation to innovation have been discussed.


    Challenges Faced by Incumbent Businesses

    Mid market innovators are largely driven by a willingness to encourage diversification and expansion in terms of use of digital technology and innovation. This facilitates companies within the mid-market of Australian business to bring continuous and rapid innovations. But while bringing innovation to shape the experience of customers in a unique and creative way, there are certain challenges that are faced by incumbent business organisations.

    The introduction of the concept of mid-market innovation within Australia is a key disruptive force. Such business enterprises are increasingly bringing innovations in terms of new products, services, methods or procedures. Innovation is at times, also in terms of value addition to existing goods and amenities. Incumbent mid market business organisations within Australia are transforming the dynamics of many business sectors within the country like agriculture, healthcare, construction, education, insurance and transportation.

    However, rivals organisations are still not aware of their existence within marketplace. Although, mid-market innovators are a key step for Australia in bringing transformational change so as to become a global economic superpower. These entities have largely been posing threat to already established manufacturers across the global market.

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    The extent of this is so much that they can even lead to wiping out of incumbent businesses within Australia. The possibility of this taking place within the country is huge and it is essential that a controlling check is done to decrease its widespread impact on incumbent business organisations. Incumbents that are a large part of capital and scale intensive B2B industries have become vulnerable owing to the fact that customer branding does not hold much significance there. Yet another challenge faced by incumbent businesses are changes in operational systems that need to be done so as to bring innovation within marketplace.

    An effective operational system that is aligned with newly brought innovation serves as a driving factor that assists in making the company increase its stake in market. Automating the processes within business organisation can bring ease in relation to capacity constraints and also increase the deliverability of enterprise.


    From the above discussion, it has been recommended that companies in mid market should realise that introduction of innovation in terms of products, services and processes is a key driver for ensuring the growth of businesses. Also, it is suggested that mid market firms make use of effective strategies to facilitate innovation within organisational premises. Such companies should become effective and frequent innovators who encourage generation and implementation of new ideas. This tends to enhance the current growth and profitability rate of entities operating within global business. Also, by putting a key focus upon bringing innovation within marketplace, mid market innovators can strive to get more return on investment.

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    Executive Summary

    Innovation is a term used for introduction of a new range of products, processes, services or activities in marketplace or addition of value to existing commodities. This is done so as to meet the needs, requirements and demands of consumers in modern world. Mid market innovation is a new concept that has been emerging within Australia. This largely reflects that medium term enterprises within the country are focussing upon the aspect of innovation to gain a strategic edge in market. Mid market innovators are bringing improvised goods for customers so as to enhance their sustainability as well increase their current profitability across global market scenario. This improvisation is based upon enhancement of existing user friendliness, systems, potential, components and capabilities.

    Mid market companies are continuously driving the focus of their workforce towards innovation to gain recognition in market and increase their stake. This becomes essential as every medium term enterprise intends to gain a larger share in market to enhance their status to large organisation. It has been analysed that in middle market especially, organisations that consider themselves to be bringing rapid innovations are more likely than less innovation driven enterprises to experience a growth in revenue of approximately 10% or even more every upcoming year. It has been recommended that economic pricing strategy is adopted by mid market innovators to easily facilitate the introduction of innovation within the marketplace.


    From the above discussion, it has been concluded that innovation is one of the driving factors that shape the organisation's existing condition towards success. Also, it has been analysed that the concept of mid market innovator has been widely becoming successful. Such companies are largely bringing transformations in marketplace largely to ease the experience of customers.

    Besides this, it has been analyzed that medium-term enterprises across the globe can make use of innovation to gain recognition and turn into large scale enterprises in due course of time. In addition to this, it has been assessed that mid market innovators make use of effective strategies like 'Innovation Olympics' and pricing approaches to ensure their sustainability within specified industry.

    You may also like to read-  Unit 2 Marketing Essentials Regent College

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