R/508/0486- How to Prepare a Memo Based on Business Marketing Activities

Part 1

a) Explain the key duties and responsibilities for a Marketing Officer and a proposed structure and operations of the marketing department. (P1)

    Marketing is defined as the effective promotion of different products and services that are been taken in consideration by the firm to generate a good amount of revenue. A marketing and good revenue generation will help in suitable rise in operational capability of the firm. In other word, marketing is a business activity of advertising or promoting and selling of products and services that are been developed by the firm to gain a good market position and profit margin (Philip, 2014). The marketing can be performed by various means involving direct marketing, broadcasting, usage of social media, digital marketing. In a firm, the marketing department will look after the effective management of promotional activities and other operations that will help in suitable management of marketing strategy drafted by the business organisation. The marketing manager or an officer will play a very deep and crucial role in carrying out the activities in a much effective and better way. The marketing officer of the firm will see through the better management of the operations that will help in suitable rise in operational capability of the organisation. Some major roles and responsibilities that are been followed by the firm will involve the following elements: 

He will see through the better management of the business activities that will impact the overall market share of a company like cited transportation firm. 

They will see through effective execution of a marketing campaign that is been undertaken by the firm to promote its sales and services and gain a good market share and promotion of the services and goods developed by firm (Malhotra, 2015).

They will coordinate with other departments in a firm to gain a good productivity and meeting of the targeted goals and operations in a much effective and better way. The good coordination of marketing body and between various departments of Your destination.

He will perform a good marketing research that will help the organisation to develop a good quality services and products to gain a good customer satisfaction level. 

The marketing department will look after the various components like market research, analysis of target market, budgeting and metrics or statistics related to the business operations. They will look after the better handling of operations that will help in suitable rise in operational ability and meeting of targeted operations that will support a good growth and development of company. A well structured marketing department will perform a wide range of operations that will help in suitable rise in operational capability of organisation.