Unit 3 Develop Organisational Marketing Objectives Level 5 CBC College

Assesment 1

P1. Financial Management techniques

P2. Ten legislations

P3. Four regulatory bodies

P4. Marketing evaluation concepts, methods, techniques can be used in market analysis

Assessment 2

Task 1

1.1 Organisation's mission, vision and values

A & A Coffee Shop has a good name in all over Australia and in almost 6 states it has stores. But, in recent times it has been analysed that firm has faced issues that are related to its marketing of products and services that they are offering to consumers. But, they are manufacturing coffee products with high quality coffee beans like Robust & Arabica which has aid them in running business in continuation way that helped in maintaining its sustainability. Away from this, in order to achieve its goals and objectives it is must for this organisation to make strategies so that desired targets can get attained in specific time of period.

Mission: A & A Coffee shops current mission is to be the “leading manufacturer and retailer of quality coffee in Australia".

Purpose of A & A Coffee Shop: There motive is to deliver quality coffee products to consumers so that satisfactory level of them can get enhanced. This will help firm in sustaining at marketplace for a longer period of time. Along with this, they are looking forward to retain market share so that distribution can be done of equipments which has been made by them. At current moment, its goal is heighten the market share under cafe retail business up to 10%.

Vision: A & A Coffee shop's management has given its employees a proper and clear vision that to grab a leading position in retail market of coffee sector in near future (Hays, Page and Buhalis, 2013).

Values: Marketing research is being done by administration of A & A Coffee Shop is to keep the consistency and reliability as well in proper manner. Firm's employees do supports each other and try to maintain the decorum so that problems can be resolved right on time so that desired goals and objectives can be attained right on time.

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1.2 Directions and targets

Managers and leaders of A & A Coffee Shop has made some goals in order to attain them in specific time of period it is mandatory for administration to do proper analysis of market through qualitative and quantitative methodologies. Away from this, there main aim is that to carry a good market share so that sales of consumables that they are offering can be enhanced. Along with this, A & A Coffee Shop is also looking to increase its market share approximately at 10% into cafe retail business.

Direction: A & A Coffee Shop's management and BOD has made their coffee products with quality in order to satisfy its consumer. Market share can be enhanced through this way only by doing proper promotional activities and through making coffee's with quality beans (Jiménez-Jiménez and Sanz-Valle, 2011).

Targets: Target of this organisation is to give hard competition to its rivals like, Roasted Amigos, Mocha Del Mar, Caliente Cane phora and some others as well and to grab a good position at marketplace of Australia.

1.3 Situational analysis

SWOT analysis of A & A Coffee Shop are:

Strength: A & A coffee has already grabbed a good position in some states of Australia. According to the survey which has been done to analyse the market share of famous enterprises under coffee sector this firm have 25% under this share as they are delivering prime coffee products to its consumers. Customer base, quality, effective presence in domestic level, affordable prices are some factors that are being considered by them.

Weaknesses: Firm at this moment is less effective because they are not making alterations in their products on a regular basis according to the customers perceptions and per their needs. Some factors under this: Raise in cost of products, increasing competition, change in taste (Johanson and Mattsson, 2015).

Opportunities: A & A Coffee Shop can enhance their productivity and profitability level through expanding its business at international level. Few factors of this element is- Solid groundwork, franchises and store presentations can help in different ways in this context.

Threats: Under coffee sector, there are various famous companies that are giving good rivalry to A & A Coffee Shop. Organisations like Roasted Amigos, Mocha Del Mar, Caliente Cane phora and innovative ideas of new entrepreneurs are bringing competition at Australi