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    Reflective Analysis Of The Internal Business Environment

    Brief :

    Learning Outcomes

    This assessment will cover the following learning outcomes.
    1. Identify and evaluate the macro and micro-environmental impact that may affect the business organisations today.
    2. Demonstrate upon the theory on how the forces in the macro environment have shaped the business performance.
    3. Identify and analyse strategic tools in the analysis of the internal business environment.
    4. Communicate central ideas in an effective manner.
    5. Self-reflection and Self-management.


     The report is being made in the context of Sainsbury. This assessment is divided into two components: Reflective Quizzes and a 2,000 word essay.

    Part A: Reflective Quizzes.

    • The quizzes will analyse your understanding on the macro and micro environmental impacts that influence business organisations today that will enable you to reflect on the theory of how forces in the micro environment have shaped the business performance.
    • Complete 2 online quizzes on Canvas in Week 9 and 11.
    • You can only access each quiz once which you need to respond within 90 minutes.
    • Log in to the Canvas and go to the Assessment area in Business Environment state in order to access the quizzes.
    • There will be a combination of multiple choices and open-ended questions in each quiz.
    • You will get to know the deadlines through emails and Canvas VLE.
    • The component of Reflective Quizzes is 30% of the overall grade for AS2.

    Details of the quiz are mentioned below:




    Available on Canvas by:

    Submission due by:


    Evaluate the Macro factors and Firm structure

    7 questions from PESTLE Model, legal structure of the firm & Circular flow of economy.

    Monday of Week 8

    Friday 3 PM of Week 9


    Reflection on and Porter's 5 Forces and Micro Factors

    10 questions for reflection on usage of Porter's 5 Forces Model and Market Mechanisms

    Monday of Week 10

    Friday 3 PM of Week 11


    Part B: Essay

    Reflective analysis of the internal business environment with a 2,000 words essay.

    1. Determine the value chain proposed by Porter (1985).
    2. Select and explain a business familiar to you which operates in the UK.
    3. Explain the internal environment business with the help of value chain model of your chosen business. Highlight on only the relevant primary and/ or supporting activities for the chosen business.
    4. Present the usefulness of the Value Chain Model in order to understand the internal business environment of your chosen company.


    The essay should have the following structure

    • Cover page
    • Introduction (1000 words)
    • Value Chain Model (400 words)
    • Company (300 words)
    • Internal environment (600 words)
    • Reflection on Value Chain Model (500 words)
    • Conclusion (100 words)
    • References

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