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    Business Management Plan of Volkswagen

    Brief :

    Topic- Global Business Strategy

    A management report applying strategic management concepts and frameworks to a real-life organisation and/or industry situation (up to 2,500 words maximum)

    Assesses Learning Outcomes:   2

    You are asked to create a management report analysing the situation of a case study business, which you can choose yourself, but it should not be a business you have used in previous modules.  Your report should include strategic analysis and make strategic recommendations for the future direction of the business.  Use a variety of theoretical materials as well as company/market/sector data in order to complete the report.

    Structure - 

    • Title Page (title should be specific to the report)
    • Contents Page
    • Introduction
    • Brief Background to Case Study Organisation
    • Internal and External Analysis (25%)
    • Identification of Company’s Sustainable Competitive Advantage (25%)
    • Strategic Recommendations Based on Analysis, and Discussion of Implementation Issues (25%)
    • Conclusion
    • Reference List
    • Appendices

    Project criteria

    • Evaluation of analytical skills of working with data and problem solving.
    • Evidence of critical approaches
    • Skilful critical  application of theoretical models in order to address tasks.
    • Professional sources to develop arguments.

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