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    Stakeholders Analysis and Effective Management for Cesim

    Brief :

    Assessment Brief

    2.1  part 1 – Cesim business report (3500 words)

    You are required to create a Business Report for the CEO about performance of your company as experienced in the Cesim Global Challenge business simulation.  Not introduce any  information from the real world e.g. the current trade and political relationship unless referred to in the Cesim notes.

    The CEO of your Company is considering their options over the next 3 years. Your Business Report should provide the CEO with clear and concise information that will guide them in their decision making process. Your Business Report should be structured as follows:

    • An Introduction of Cesim Company and its competitive position with other companies.
    • Analysis of mobile phone manufacturing industry by the Cesim simulation and its external environment in the final round of your simulation. Draw only on the information and data provided by the simulation.
    • Evaluation of the sources of competitive advantage (internal analysis) utilised by  company and how these varies from other firms competing in the Cesim simulation.
    • Analysis of ONE of the following activities:

    The outsourcing of manufacturing activities

    The investments

    The Marketing expenditure

    Research your chosen topic and also draw on the positions adopted by competing companies during the simulation (compare and contrast), providing academic content and evidence. In this you are expected to research trends in the real world as well as evaluate the position you adopted in the Cesim simulation and represent it detail with referenced evidence.

    • Recommendations for the CEO that will improve the company’s performance over the next 3 years. Your recommendations should be commercial, realistic and justified.

    Part 2-   Stakeholder report (500 words)

    Elaborate the power and influence of the stakeholders of your Cesim company use appropriate academic framework (for example Mendelow’s Power / Interest matrix). Identify those stakeholders that the company should prioritise based on the recommendations you have made and  an appropriate communication strategy to engage those Stakeholders.


    • Business School Cover Sheet
    • B03857Table of Contents 4
    • Part 1 – Cesim Business Report (3,500 words)


    the external environmental

    sources of the competitive advantages

    Critical analysis of one of the following:

         The Outsourcing of Manufacturing Activities OR

         Investments in R&D OR

    Marketing expenditure

    • Recommendations to improve performance over the next 3 year
    • Part 2 - Stakeholder Report (500 words)

    Stakeholder Analysis

    Stakeholder Management

    • References
    • Appendices

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