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Business Plan Analysis of Nestle

Brief :

Assessment Method 

A management report applying strategic management concepts and frameworks to real-life organisation and/or industry situation (up to 2,500 words maximum)

Assessment learning outcome - 2

Choose yourself a case study of business on which you are asked to develop a management report but do not use a business used in previous models. Your report will carry strategic  planning and make strategic recommendations for future direction of business. You should use various theoretical materials as well as company data to complete this report.


  • Title (specific to report)
  • Contents
  • Introduction
  • Brief background of organisational
  • Internal and External analysis(25%)
  • Identify company's competitive Advantage(25%)
  • Strategic recommendation based on analysis, Discussion on Implementation Issues(25%)
  • Conclusion
  • Reference List
  • Appendices

Project Criteria

  • Demonstrate analytical skills of working with data and problem-solving.
  • Evidence of critical approach in your report.
  • Evidence of skilful and critical application of theoretical concepts in assessment task.
  • Wide range of credible academic and professional sources to develop arguments.
  • Evidence of wider reading.
  • Use of relevant and up-to-date information on the case study.

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