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Task (Assessment 1- Individual Essay) Culture guides and directs the behaviour of the individuals. It is based on the five elements of culture which includes rituals, symbols, beliefs, thoughts and processes. This kind of culture is influence by the Geert Hofstede model which provides cultural ...
Learning Outcomes LO2 Examine how the social and cultural factors of a selected foreign country could impact consumer behaviour towards a specific product or service, and explain the strategic implications this may have on the marketing mix. LO3 Evaluate the different international market entry ...
Learning outcomes All pass criteria All merit descriptors All distinction descriptors LO1 Identify the influence of culture, politics and power on the behavior of employees in context of business organization. LO2 Evaluate how to motivate individuals and teams to achieve a ...
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