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    Overview of Hofstede Cultural Model and its dimension

    Brief :

    Task (Assessment 1- Individual Essay)

    Culture guides and directs the behaviour of the individuals. It is based on the five elements of culture which includes rituals, symbols, beliefs, thoughts and processes. This kind of culture is influence by the Geert Hofstede model which provides cultural dimensions and have direct impact on the business environment.

    The individualism/collectivism dimensions of culture are defined as the self-oriented approach of the members and behave appropriately in the business environment. It develops self-interest and satisfaction among the members. Mexico and other countries in Asia follows the principle of collectivism.  

    The United States has both higher and lower power of distance culture. They are adopted the various forms of management such as participative management that helps the subordinates and superiors to manage the terms with the each other.

    The uncertainty avoidance define as the uncertainty and ambiguity arises in the business culture., In Great Britain, the organisational culture is continuously working on reducing risk and complies the members with more strict rules and regulation so, that this culture affects the consumer behaviour all wound the world.  The main question arises that how would the purchase of clothing, phones and appliances in the different countries of Japan, and the United States, and the France? Why only KFC, Subway, and McDonald's successful in most countries and what are the main reason for the success of these companies.

    Organisation become globalise only when they are able to deal with the different business environment. These companies are mainly focus on the diversity of employees and its impact in different countries. The model Hofstede identifies as the cultural value and develops their own values and relation with their consumers. Values are selected to understand the beliefs and ideas of employees as they are bound to perform ethical behaviour and social responsibility.

    An organisational culture is completely based on values, norms, and behaviour. Change in communication, especially social media and sharing helps in marketing of an organisation.


    1. Critically analyse the recommendation made in the article relating to Hofstede's cultural dimensions.
    2. Which points do you agree with or disagree with? Justify with the help of reason.
    3. Suggest any other points you would like to make?

    Learning Outcomes

    • Use techniques for evaluating and analysing the information.
    • Apply detailed thinking skill on passage.

    Assessment criteria

    • Identify the importance of Hofstede’s cultural dimensions.
    • Analyse the significance of Hofstede's cultural dimensions on international business.
    • Produce recommendation that could be used to influence cultural dimensions.

    Related Links:

    GSBS6009 | Cross-Cultural Analysis in GU | Social and Cultural Factors

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