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    Developments in Business and Marketing of Advanced Plastics Ltd

    Brief :

    TASK 1

    Assessment

    • Provide general brief of the content and basic structure of the project.
    • Give a detailed introduction/ Background of the Advanced Plastics Ltd.
    • Identify the external business environmental factors which influences the organisation by using PESTLE and Porter's Five forces.
    • Analyse the organisations and each factor which is used to determine the position of the company.

    Task 2

    choose one of the following themes:

    1.Incremental and Radical Innovation

    2.International Technology Transfer

    3. Corporate Social Responsibility and Sustainability

    4.Marketing Communication Mix

    Evaluate chosen theme and its relevance to Advanced Plastics Ltd.

    Analyse how policies and decision-making influences your organization or industry-sector.

     ii. Identify the effectiveness of the organization’s response.

    Iii. Examine areas for improvement in the response of the organization

    Brief Guide to task 2

    Theme 1

    International Technology Transfer

    Explain technology transfer and identify the forms in which it can be transferred (e.g. Mergers and Joint ventures in the industry of your selected company).

    • Analyse how policies and decision-making influences your organization or industry-sector.
    • Examine the effectiveness of the organization’s response.
    • Identify areas for improvement in the response of the organization

    Theme 2

    Incremental and Radical Innovation

    • Explain incremental and radical innovation
    • Analyse why it is relevant to Advanced Plastics Ltd. (e.g. Royal mail and drones for delivering letters)
    • Analyse how policies and decision-making influences your organization or industry-sector.
    • Critically evaluate the effectiveness of the organization’s response.
    • Identify areas for improvement in the response of the organization.

    Theme 3 

    Marketing Communications Mix

    • Explain the methods and analyse the marketing communication mix (advertising, Sales promotion, Interactive marketing,Events and experiences, Public relations and publicity and Direct marketing)
    • Analyse how policies and decision-making influences your organization or industry-sector.
    • Critically evaluate the effectiveness of the organization’s response.
    • Identify areas for improvement in the response of the organization.

    Theme 4

    Corporate Social Responsibility and Sustainability

    • Explain corporate responsibility and sustainability (responsibility towards the environment (e.g. Pollution)
    • Analyse how policies and decision-making influences your organization or industry-sector.
    • Critically evaluate the effectiveness of the organization’s response.
    • Identify areas for improvement in the response of the organization.

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