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Learning outcomes - Briefly analyse the role that programs and strategies of marketing play for the achievement of the objectives of British Airways Provide a detailed view of the ways in which the concepts and principles of marketing can be used in the daily operations of business Demonstrate ...
TASK 1 Assessment Provide general brief of the content and basic structure of the project. Give a detailed introduction/ Background of the Advanced Plastics Ltd. Identify the external business environmental factors which influences the organisation by using PESTLE and Porter's Five ...
SCENARIO: Currently, you are appointed as a marketing assistant for your chosen organisation. You are asked to form a marketing portfolio. You have to consider the below mentioned following points while preparing the portfolio: TASK 1: your portfolio must depict the knowledge about your chosen ...
Task: Report and a poster (3,000 words) Critically analyse the case study below and explain how the overall marketing strategy allows Air Canada and British Airways to achieve its objectives ethically. With the help of airline industry examples from Air Canada or British Airways. You must ...
Learning outcomes LO1 Discuss the role of marketing and identify how marketing is related to the other departments of an business organisation Identify what marketing function Explain the roles and responsibilities of a marketing function and use the various example in context of chosen ...
Learning Outcomes LO1 Evaluate the role of marketing and how it relates with other units of an organisation. Analyse marketing function Use examples relating to your chosen organisation explain the roles and responsibilities of the marketing function Include examples Evaluate how the ...
Learning Outcomes LO1: Determine the role of marketing and how it interrelates with other functional units of an organisation. LO2: Differentiate the ways in which organisations use marketing mix elements (7Ps) to achieve overall objectives of business. LO3: Create and analyse a basic ...
Part 1 Written Assignment: 50%- project proposal (based on a case study) In this research proposal of not more than 3000 words and these will be based on a live business issue (case study, provided- see appendix 3). This broad outline must include project aim & objectives, rationale for the ...
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