M/508/9862 - Impact Of Digital Technology On Marketing Activities Of Small Business

Rationale of the study

In Talon Outdoor, digital technology considers an important role that assists to implement more growth and effectiveness through ascertain social media activities. With the help of internet tools and techniques, the chosen business able to increase their functions and operations in different areas of the world (Stelzner, 2014). Therefore, present research helps to understand implementation of social media tools in the small enterprise. As a result, they are able to make high profits and revenue at workplace.

Aims and Objectives

Aim: To identify impact of digital technology on marketing activities of small business – A Case Study on Talon Outdoor.

Objectives

• To understand concept of social media which includes digital technology of small business
• To analyse marketing activities to make growth of small business
• To explore social media and marketing activities relationship in Talon Outdoor
• To recommend ways through chosen business increase their marketing activities and attain desired results at workplace.

In respect to consider effective functioning, it can be stated that in small business there are different activities and tasks that has been implemented. This plan considers research to concentrate on the following perspectives that help to undertake different program which is applied to make systematic work performance.

• Cost: Present research considers several activities and tasks that taken to perform and meet with desired results. In this way, aims and objectives determines on the basis of certain amount £718. Therefore, different tasks and activities will be developing on the basis of this cost. It will help to maintain effective functioning at workplace. It explores ideas and collects relevant information from primary and secondary data (Schermerhorn, Davidson and McBarron, 2014).
• Scope: Present study creates wide scope in respect to implement digital technology at workplace. It is the best aspect to make more profits and revenue at workplace.
• Time: All activities take certain time to complete whole work. In this regard, total 1 and half month will be taken to attain more effective results. Hence, activities develop more significant advantages to make effective work performances (Turban, Outland and Turban, 2017).
• Quality: Quality is important perspective that undertakes standard of data and information in systematic manner. Therefore, researcher able to find useful results at workplace.
• Communication: In research, proper communication is needed to perform functions and operations at workplace. In this way. It is important to accomplish desired results (Burt, 2017).
• Risk: Lack of time and money is high risk which creates impact to attain goals and objectives. Therefore, it reduces collection of effective information at workplace.
• Resources: There are several resources required to make creative work performances in business. In this aspect, researcher needs to focus on primary and secondary data that helps to gather fresh and relevant information.

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