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    Business and Marketing Plannings

    Introduction to Marketing Plannings

    To create a marketing planning, there is necessary to make a business plan. This is developed for the purpose of conducting advertising and ensuring efforts of marketing team in the promotion of firm for future. It also evaluates that marketing objectives will be achieved in given time period to accomplish the organisational goals (Kerzner, 2013). Marketing plan analyses the customer’s needs through market research in order to fulfil the requirements of business. This plan generally includes process of determining market situation, sales forecasts, strategies as well as activities related to the product specific and market specific etc. In the present research, report will include marketing planning, its perspectives and various strategies which are needed for such planning.

    For better understanding of this report, easyJet Airline has been chosen. It is a British low cost airline carrier company based at London Airport. In addition to this, present report will deal with the issues or barriers which come at the time of conducting marketing planning. For this, McDonald's Happy Meal has been been chosen for creating aqnd implementing the marketing plan. In further task, it will involve the formulation of marketing plan as well as strategic planning of the chosen organization. Moreover, report will describe about various ethical issues in context of marketing

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