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    Introduction of Marketing Management


    Marketing management is the method of planning the concepts, costing and promotion of products, services and ideas to transfer with the target group in order to satisfy the consumer and company's aims (Sander, 2011). The main aim of marketing management is to satisfy the customer needs, increase the profit of the organisation, increase the overall profit of the business and increase the standards of the people.

    Corinthia hotel is a luxurious hotel and it is a British Government building situated at the corner of Northumberland Avenue and Whitehall Place in London. It was established in the year 1885. Firstly it was built as Metropole hotel its location close to the Palace of Westminster and government offices in Whitehall, later it was taken over by world war 1 and world war 2.

    In this report, we will mainly focus on the key concepts and benefit to the single and organisations of finding operational management principles.

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    Facilities and Layout

    Coronthia is rated as city's best hotel compromising frame and heritage with modern facilities. It has seven penthouses, two world class restaurants and best ESPA life and much more. It has 294 total rooms spread in the average area of 39meter-square to 420 ft-square (Vargo and Lusch, 2011). These rooms gives access to high speed wired and wireless internet,nespro coffee machine,spacious marble bathrooms with under-floor heating,gives 24-hour access to the state of art fitness centre, Luxurious mini bars with snacks and beverages and much more. Along with the rooms it also have comfortable junior suites and penthouses. Junior suites are wonderful generous roomy and have different features like Relaxing bathtub with built-in-TV,appreciative newspapers,75 plus local and international channels and a choice of more than 40 films(at extra charge) etc. Along with the rooms and junior suite, penthouses are available for any visitor. It gives a royal touch of theatres to their customers. It has no stage or film set but a comfortable and wonderful welcoming residence. Penthouse has several additional attributes which makes the guests attractive towards it. Some of the features are—Dark floor and panel led entrance,walk in wardrobe,A balcony terrace with paving,bedroom with king size bed etc.

    It also has dinning and bars providing a range of elegant and expensive and electric cooking and crockery. Corinthia hotel is a perfect place for brunch,lunch and dinner in central London. Visitors may take Italian taste for fine dining by choosing Massimo Restaurant and bar or British cuisine (Kotabe, 2010). Corinthia Hotel also organizes the special occasions like weddings and other parties in a very fantastic way & makes the event memorable. This hotel makes every day as special day from fairy tale weddings to romantic receptions and dance parties. Their special service and elegant area makes the occasion very special for every couple. The dedicated team of the organization makes the dreams of the customer true,creates wonderful memory for them and admired by their loved ones for lifetime. Wedding planner ensure flowers,transport,cakes and entertainment etc. runs smoothly at every moment. Company also provides trusted suppliers so that they can help in arranging photography,entertainment and much more things which are necessary for the couple (Miquel-Romero, Caplliure-Giner and Adame-Sánchez, 2014).

    Meetings at the Corinthia Hotel creates perfect setting of the events for the guests whether it is a board meeting or big celebration. The event handler is available for guiding every aspect of the event (Cova and White, 2010). The 21st Century Grand Hotel can offers a truly unique and memorable experience incorporating the most stylish private dining rooms in London with up-to-date technology, personalized service and the finest cuisine.

    Coronthia hotel also offers different packages and offers to their customers like weekend wonder,social Sundays,spa packages and seasonal and festive offers etc.

    If we see about the careers with Coronthia provides the wealth exposure and wonderful experience with honest hospitality (Chernev, 2014). It believes in providing better quality of service through the contribution of each and every team members and professional development of the team member by giving regular training and guidelines. This is the main motive of Coronthia to encourage the committed individuals to future leadership positions.

    Benefits of Coronthia are undoubtedly increasing with the exponential rate. Due to their spacious service they get five stars with effective reviews from the customers.

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    Quality Management

    0uality management of the organization is to make product and service persistent. The main four component of the quality management are quality planning,quality assurance,quality control and quality enhancement. It mainly focus on achievement of quality and service. Therefore 0uality management can make use of quality certainty,products to achieve more better quality and control of processes (Kumar and Meenakshi, 2011). It is latest process but it has a great importance for the organizations.
    From the national perspective quality leadership has changed over past five decades. There are number of principles adopted by the International Standard for Quality management that are used by top management to explain their organizations for their improved performance. The PDCA cycle of quality management includes four main parts-Act,Plan,Do and check.

    Quality management software is a type of technologies used by company's to control the delivery of products. It has components for managing internal and external risk and the quality of products and services (Nath, Nachiappan and Ramanathan, 2010). Some of the functionalities of quality management software are risk management,Supplier quality management,handling complaints,planning of advanced product quality,environment, health and safety management,failure mode analysis etc.

    A quality management system is the process that mainly focuses on meeting the customers needs and requirements and increasing the customers satisfactions. It can be describes as the organizational goals and aspirations, policies, processes, documented information and resources needed to implement and maintain it ( Chan and et.al, 2012). Earlier,goods were manufactured by the same persons from the starting to the end with the use of tweaking the item in order to fulfil quality criteria. For these large number of team comes together to finish the work where one person cannot complete the manufacturing of the item from the start to the end. During the 20th century, the focus shifted to team cooperation and dynamics as the labour inputs are the most expensive input specially at the time of continuous improvement cycle (Lusch, and Webster, 2011). In the 21st century, QMS has tended to converge with sustainability and transparency programs, as both investor and customer satisfaction and gained the quality which is increasingly tied to these methods.

    Coronthia manges its quality of services and products by guiding and training the staff and authority of the hotel. They conduct regular meetings,conferences and do regular analysis of the activities of each and every department. It is rated as the city's finest hotel as its quality management is the most appreciative. It provides many attractive offers to attract the customers and clients towards it. The customer reviews are excellent and amazing for the hotel (Naidoo, 2010).

    There are different terms which are specified by the ISO in order to check the quality improvement for ex. Product improvement, process improvement and people based improvement. Different points of the quality management that makes quality improvement of the organization are :

    • Kaizen: The Japanese word for the for change for the better.
    • QFD: House of quality approach is another name of QFD (Quality function deployment).
    • Six sigma: It is the method which makes use of experiments and failure mode and effect analysis.
    • PDCA: It compromises of four key terms that is plan, do ,check and act.
    • Quality circle:It is the combined approach for for enhancement.
    • Taguchi methods: It is the statistical oriented methods including quality measurement is error free, quality loss function, and target declarations.
    • The Toyota Production System: Focuses on poor manufacturings healing redone in west.
    • TRIZ: It stands for theory of inventive problem solving.
    • OQRM: It is a model for quality and risk management and stands for
    • Object-oriented Quality and Risk Management.

    Therefore a company has to fulfil all this points in order to make the good approach and successful in the market with good name and fame. Coronthia satisfies all this methods and fulfil the customer needs by giving and promoting the best quality and services and also achieves it.


    From this report it is concluded that it is growing exponentially and providing best services to their customers and they are capable of satisfying the requirements of the customer very nicely. It has various branches in the whole UK country with the same name fame. It is the base for the Aero Club and Alpine club. The Coronthia is the best leading hotel in the market. Its market shares also have good position. There are team handler and special suppliers for each and every department which handles the every event smoothly. This hotel handles every issues regarding the guests as well as the employees very seriously. Therefore Coronthia is the best hotel in the UK country.


    • Chan, R. Y. and et.al., 2012. Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management.
    • Chernev, A., 2014. Strategic marketing management. Cerebellum Press.
    • Cova, B. and White, T., 2010. Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches. Journal of Marketing Management.
    • Kotabe, M. and Helsen, K., 2010. Global marketing management. JOHN WILEY & SONS, INC.
    • Kumar, A. and Meenakshi, N., 2011. Marketing management. Vikas Publishing House.
    • Lusch, R .F. and Webster Jr, F. E., 2011. A stakeholder-unifying, cocreation philosophy for marketing. Journal of Macromarketing.

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