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Learning Outcomes Examine the function of marketing strategies and programs in gaining organisational objectives, including ethical considerations. Identify how marketing theories and principles are used in daily business functioning. Evaluate key marketing concepts and terminology. Analyse ...
Learning outcomes- LO1 provide an understanding on the marketing function and also describe its inter relationship with other functions of an organisation LO2 Provide an overview in which marketing mix can be applied and the use of the strategies to achieve the business objectives LO3 Draft a ...
Outline Conduct an in-depth analysis of digital marketing strategy of Amazon. Amazon has been successful in its digital marketing strategy Amazon has an online business or a brick and click Amazon is an international company The report will include the following ...
TASK REQUIREMENTS You have to carry out in-depth research in the targeted brand's market. Using database research of market, e.g. TGI and Mintel reports. After than you need to look on brands themselves, competitive positioning and their brand value in the market before going to discuss ...
Learning Outcome LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation. LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. LO3: Use contemporary examples ...
You are a marketer and you have to promote a product that your company has recently launched. In your consumer behavior assignment, talk in detail about the segmentation, targeting, and positioning strategies that you would use to attract the target audience and encourage them to buy your product. ...
For your next assignment, conduct a Digital Strategy and Marketing Audit either on your own business or a small-medium business. Do not choose a large national or multi-national company. To get more marks in this assessment, it is ideal if you can spend time engaging with the company first hand to ...
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