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Marketing Strategies to Attract Consumers

Brief :

You are a marketer and you have to promote a product that your company has recently launched. In your consumer behavior assignment, talk in detail about the segmentation, targeting, and positioning strategies that you would use to attract the target audience and encourage them to buy your product. Also, explain how would you gather information about the customer’s decision to spend money and understand various factors that influence them to spend more on your product.

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