Marketing Function key Roles and Responsibilities | ASOS plc

Pass

Merit

Distinction

LO1 provide an understanding on the marketing function and also describe its inter relationship with other functions of an organisation

D1 Do the critical evaluation of the attributes of marketing functions and also describe its relations with other functions

P1 What are the important roles and responsibilities of marketing function

P2 Discuss the roles and responsibilities of marketing function with respect to ASOS plc

M1 What roles and responsibilities does marketing have in the business environment

M2 Elaborate the relationship of marketing function with other functions of the ASOS plc

LO2 Provide an overview in which marketing mix can be applied and the use of the strategies to achieve the business objectives

P3 in what way does organisation implement marketing mix to the process of marketing planning in order to achieve the objectives of business

M3 What different strategies are available with ASOS plc to showcase the achievement of objectives

LO3 Draft a marketing plan.

P4 Draw a basic marketing plan for ASOS plc

M4 You require to showcase a full proof marketing plan by including elements like executive summary, SWOT analysis, strategy, action plan and forecasts.