Conduct an in-depth analysis of digital marketing strategy of Amazon.
- Amazon has been successful in its digital marketing strategy
- Amazon has an online business or a brick and click
- Amazon is an international company
The report will include the following sections:
1- Introduction: a brief analysis on the background of amazon company and
its position within the industry with support of market data
2- Literature review: this section will include discussion of academic literature
that is related to the digital marketing strategy of amazon company.
3- Analysis: Brief analysis of company’s digital marketing strategy and how the
company has used the characteristics of digital platform to achieve its goals.
(choose 2 to 4 specific strategies)
4- Conclusion: Discussion of findings and suggestions on future directions for amazon company
Word count – 2500 words.
The following are not included in word counts:
- Reference lists/Bibliographies and Question Titles
- Contents Pages and Front Pages of Reports
The following are included in essay/report word counts:
- Tables and graphs
- Executive Summaries in Reports
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