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    Digital Marketing Strategies

    Brief :


    Conduct an in-depth analysis of digital marketing strategy of Amazon.

    • Amazon has been successful in its digital marketing strategy
    • Amazon has an online business or a brick and click
    • Amazon is an international company

    The report will include the following sections:

    1- Introduction: a brief analysis on the background of amazon company and

    its position within the industry with support of market data

    2- Literature review: this section will include discussion of academic literature

     that is related to the digital marketing strategy of amazon company.

    3- Analysis: Brief analysis of company’s digital marketing strategy and how the

    company has used the characteristics of digital platform to achieve its goals.

    (choose 2 to 4 specific strategies)

    4- Conclusion: Discussion of findings and suggestions on future directions for amazon company

    Word count – 2500 words.

    The following are not included in word counts:

    • Reference lists/Bibliographies and Question Titles
    1. Appendices/Footnotes
    • Tables/Graphs
    • Contents Pages and Front Pages of Reports

    The following are included in essay/report word counts:

    • Citations/quotations
    • Tables and graphs
    • Executive Summaries in Reports

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