Digital Marketing Strategies

Outline

Conduct an in-depth analysis of digital marketing strategy of Amazon.

• Amazon has been successful in its digital marketing strategy
• Amazon has an online business or a brick and click
• Amazon is an international company

The report will include the following sections:

1- Introduction: a brief analysis on the background of amazon company and

its position within the industry with support of market data

2- Literature review: this section will include discussion of academic literature

 that is related to the digital marketing strategy of amazon company.

3- Analysis: Brief analysis of company’s digital marketing strategy and how the

company has used the characteristics of digital platform to achieve its goals.

(choose 2 to 4 specific strategies)

4- Conclusion: Discussion of findings and suggestions on future directions for amazon company

Word count – 2500 words.

The following are not included in word counts:

• Reference lists/Bibliographies and Question Titles

1. Appendices/Footnotes

• Tables/Graphs
• Contents Pages and Front Pages of Reports

The following are included in essay/report word counts:

• Citations/quotations
• Tables and graphs
• Executive Summaries in Reports