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    Marketing Mix & Plan of ASOS Plc

    Brief :

    Learning outcomes

    LO1 Discuss the role of marketing and identify how marketing is related to the other departments of an business organisation

    1. Identify what  marketing function
    2. Explain the roles and responsibilities of a marketing function and use the various example in context of chosen business organisation  
    3. Include  examples
    4. Explain how the marketing functions work with the other departments effectively.

    Use various examples in order to support your answer. 

    LO2 explain the marketing mix using the 7 p's in order to achieve the goals and objectives.

    1. Discuss the marketing mix
    2. State business objectives (business from task 1) then find another business that has similar objectives
    3. identify the ways and compare how the organisation uses this model in order to achieve the goals and objectives of the organisation.

    LO3 Evaluate and demonstrate the marketing plan for the organisation

    1. Executive summary
    2. objectives
    3. STP
    4. Explain the SWOT analysis of the chosen organisation
    5. When evaluating you must refer back to your SWOT and comment on the suitability of your marketing plan in context of the chosen business enterprise.

    Scenario

    It is very important for the organisation to have an effective marketing plan in order to achieve goals and objectives. As a consumer marketing managers has to leads teams of the marketing agents by implementing the marketing campaign in order to build value for customers.

    It is very essential for the marketing companies to understand the needs of customers and develop the strategies such a way that it attract customers

    It has been suggested that as a newly appointed assistant marketing manager you are needed to develop the market analysis. You can choose any one company from the following companies:

    • ASOS PLC(British online fashion and cosmetic retailer)
    • eBay Inc(American multinational e-commerce corporation)
    • Bentley Motors Limited(British manufacturer and marketer of Luxury cars)
    • Monzo(Digital, mobile only bank based in the United Kingdom)
    • Easyhotel PLC (International super budget hotel chain)

    Task 1 -1200 words

    Task 2 –1000 words

    Task 3 –  Student have to develop the market plan for the chosen organisation 

    Pass

    Merit

    Distinction

    LO1 discuss the role of the marketing and how this is related to the other functional areas.

    D1 critically evaluate the marketing as a key function and how this is elated to other functional areas.

    P1 discuss the various roles and responsibilities of the marketing manager

    P2 explain the roles and responsibilities of marketing in relation to chosen organisation

    M1 evaluate the different roles an responsibilities of marketing manger

    M2 discuss the significance of the relationship between marketing and other functions.

    LO2 Compare ways in which business use elements of the marketing mix (7Ps) to achieve  business objectives.

    D2 Create a strategic plan that applies the  use of 7Ps to achieve objectives.

    P3 Compare different ways of marketing mix in order to achieve the goals and objectives

    M3 discuss the various strategies which is used by the organisation

    LO3 Evaluate and create a basic market plan.

    P4 develop the marketing plan for the organisation

    M4 Produce a detail evidence based  marketing plan for the company

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