Current and Future Trends of H&M

Learning Outcomes

LO1:  Determine the role of marketing and how it interrelates with other functional units of an organisation.

LO2:  Differentiate the ways in which organisations use marketing mix elements (7Ps) to achieve overall objectives of business.

LO3:   Create and analyse a basic marketing plan. 

PART – A

LO1 Determine the role of marketing and how it interrelates with other functional units of an organisation.

You have applied for the role of Marketing Manager within an organisation of your choice. You are required to discuss the concept of marketing as well as its role within the organisation. as part of the interview process. Further, you are also needed to explain how marketing interrelates with other functions within the business.

Your presentation should include the following:

1. Introduction to the concept of marketing, with its current and future trends.

2. An overview of the different processes of marketing.

3. A brief explanation of the role and responsibilities of a marketing manager in the context of the organisation.

4. A detailed analysis of how marketing influences and interrelates with other functional                      departments of the organisation.

5. Analyse the value and importance of the marketing role in the context of the organisation.

6. Present conclusions that emphasise the significance of having an effective interrelationship  between different functional departments.

PART – B

Scenario and activity:

In context to Part-A, you have been appointed as the new marketing executive for the organisation you have chosen in Part-A. The first objective you have been set is to produce a marketing plan based on your findings and research the competition, to move forward the objectives of marketing for the organisation. you are required to present the relevant documents and work on the following tasks.

Task-One: Differentiate how two different organisations within the same competitive market apply the various elements of 7Ps of  marketing mix.

It will evaluate how the marketing mix is applied to achieve objectives of business, in relation  to the two chosen organisations. This research will let you know about your situational analysis and enable you to formulate marketing goals and objectives for your organisation based on the comparative findings.

Task-Two: Present a marketing plan to meet marketing goals and objectives. The marketing plan should include all elements of the 7Ps marketing mix, with a tactical action plan and measures for monitoring and analysing progress and meeting of goals and objectives.