BMT7073 Research Project Level 5

Section 1: Introduction

Background

Business environment is the sum of total of all external and internal factors which create new methods of working and productive manner of growth. Business environment is generally influenced from two factors such as internal and external. To improve the business objectives and productivity level, company will require introducing new planning and promotional activities. Present research project will be based on the topic to determine the importance of advertising strategies in business operations. This research project will be explaining the overall scenario of the company’s business environment. To promote business products and services, organisations adopt promotional activities to make awareness about the brand products. For taking this research further, Hilton Hotel will be selected. Furthermore, it will explain about the business areas according to which company needs to perform in a productive manner. On that behalf, it is also very much necessary to keep all things in the best possible manner. The main purpose or objective of the is that to identify the effective advertising strategies and the advantages of these strategies in Hilton hotel and gives the importance of advertising strategies in Hilton hotel. It will more productive and target market goals which employees which clearly defines new objectives and target market goals. Along with that, this present report will be based on the impressive manner of growth which helps to sustain effective target market goals. It will more impacting and target market goals in order to meet the objectives and purpose of the results.