Importance of Culture Diversity in Managing Workforce | Study on Boost Plc

Therefore, managing cultural diversity is very important if the company wants to achieve positive results and want to establish themselves as a prime brand as compared to its rival companies.

Challenges faced by company in managing cultural diversity within the business operations

According to Kamales and Knorr, (2019), Challenges are very common and mostly faced by most of the companies whether they are operating at small, medium or large level. Some of the very common limitations that can be faced by the company in managing cultural diversity within the business operations are:

Generational and age Differences: In recent times, this is the common issue which every company is facing as diversity has reduced the barrier but has created an issue related to age differences. With a huge shift of workplace has allowed companies for choosing young talents and these create a misunderstanding between millennials and old aged people. The biggest problem is clashes in thoughts and views as old aged people think according to their experiences and young individual think as per whatever the situation arises. 

Providing employees with diverse training: Although, training and development plays an important role in an organization and helps in improving the skills and knowledge of employees. But it can come out as a challenge when the same is to be provided to workers who are from diverse culture. Therefore, company should include training programs that includes productivity, lower down the retention process, activities through which employees can be engaged. Moreover, company should make out a middle path to resolve the issues related to diverse training process. for example: using of translation tool for effective communication process.

Ways by which Boost Plc, can manage cultural diversity in improving employee’s performance

According to Cletus, H.E. and et. Al., (2018), Even though, there are many issues in maintaining cultural diversity but there are certain ways through all these can be managed and however, improved for getting better performance. Some of the ways are included below for proper understanding.

Proper evaluation of executive teams: Other than customer, partners and other stakeholders’ executive teams i.e. team members and employees who are included in this are the prime assets of the company because whatever work they do provide a positive or negative result to the company. Therefore, there should be a proper evaluation whether all the employees such as males or females are getting opportunities in showcasing their talents. This will encourage employees in doing the task as a group or under one umbrella.

Respect and acknowledge multiple cultural diversity: Every culture has their own rules, regulations and norms & all these factors are required to be respected and acknowledged from the company as well as employees. This generally, creates a sense of belongingness towards another culture and develops respect amongst each other. Therefore, employees will be given respect and acknowledgment than they can keep their employees motivated and hence, better performance can be achieved.

MOD003319 - Study and Research Skills 3 Anglia Ruskin University

MOD003311 Academic Research and Writing

RESEARCH METHODOLOGY

Research approach: For undertaking research, two type of approach are there i.e. inductive deductive. These are effective for gathering data on the basis of specified investigation area. In current study, researcher will use deductive research approach that help in gathering quantitative and authentic information to draw a valid conclusion.

Type of investigation: It is important for researcher to select best suitable method for undertaking research activities in a successful manner. Implementation of right method support in attaining positive results. It is classified on the basis of two type of method such as qualitative and quantitative (Anita and Swamy, 2018). For undertaking current research, quantitative method will be used by investigator that support in acquiring measurable information on the basis of selected research topic.

Research philosophy: There are two type of philosophy such as positivism and interpretivism research philosophy to gather reliable information towards the selected topic. For undertaking this study, researcher use positivism philosophy that support in collecting measurable information through which investigator easily take positive decision to attain reliable outcomes.

Data collection: While undertaking research activities, it is important for researcher to includes various method to collect data. In this, primary and secondary source of data are two method that can be used by researcher to gather relevant data (Hatipoglu and Inelmen, 2018). Under this, researcher will implement both primary and secondary method for undertaking entire research activities in an effective manner. By using primary method, structured questionnaire will be prepared by investigation and other side, secondary method helps in providing theoretical framework by carry out literature review.

Research tool: There are different tools that used with the aim of gathering data and information on the basis of specified topic and area. Survey, interview, case study, observation and many more are the research that support in taking right decision within the investigation, In this research mehodology, survey is an effective tool that used by researcher to gather data directly from selected respondents.

Sampling: Selecting suitable sample size is important because it help in obtaining reliable information. It divided into two techniques such as probabilistic and non- probabilistic. For this research probabilistic sampling technique will be used by research in which respondents are selected as per random basis. Along with this, people also get equal chances to be selected for providing their views and opinion (Caputo, Ayoko and Amoo, 2018). By using this, researcher select 50 respondents who are staff members of the company and also having enough knowledge about managing cultural diversity.

DATA ANALYSIS AND INTERPRETATION

 

Data sheet

Theme 1: Aware about culture diversity.

Interpretation: Diversity culture is crucial concept for business and it is also important to manage the same. With the help of this, company can build positive and healthy working environment wherein staff members put their best efforts for attaining their targets. In this regard, 40 people are aware about managing cultural diversity and its impact over the company and its workers as well. Furthermore, rest of 10 respondents does not have any idea of about diverse culture.

Theme 2: Managing cultural diversity is important for business organization.

Interpretation: From the preceding bar char it is evaluated that 35 respondents said that managing diverse culture is more important for company in improving their performance level. It also beneficial in making employees more productive. On the other side, 15 people are not familiar with this statement.

Theme 3: Role of managing culture diversity at working area of Boost Plc.

Interpretation: Managing cultural diversity play a significant role in business organization. As, 30 out of 50 people think that building connectivity is an important role of managing diversity, 10 participants said that it also assists in promoting equality at working area. On the other side, rest of 10 respondents give their views that it also develops positive relation among employees at working area.

Theme 4: Benefits of managing cultural diversity within the business organization.

Interpretation: As per above chart it is analysed that 20 people think that managing diversity at workplace help in promoting creativity, 20 participants said that it also helps in inviting best talent within the company. On the other side, rest of 10 respondents give their views that it also help in improving employee productivity level.

Theme 5: Challenges faced by business organization at the time managing cultural diversity at workplace.

Interpretation: From the discussed graphical presentation it has been analysed that there are various issues and challenges faced by the company at the time of managing cultural diversity within the company. As, 30 participants think that it may increase conflict among workers, 10 respondents said that it also reduces employee’s productivity. Apart from this, 10 people said that lack of employee involvement in organizational activities is also a major challenge in front of company.

Theme 6: Alternative ways used by firm to manage diverse culture at working area within the Boost Plc.

Interpretation: It is crucial for business organization to use alterative ways that help in managing diverse culture at working area. In this, 25 out of 50 people think that team work is effective in managing diverse culture. In addition of this, 15 participants said that effective communication also an appropriate way and remaining 10 respondents also give their views that promote awareness about different culture is also effective way to manage the same.

Theme 7: Strategies implement for dealing with diversity in the workplace to promote equality.

Interpretation: From the above-mentioned graphical representation it can be analysed that there are various strategies that could be implement by company with the aim of dealing with diversity at working area. It may assist in promoting equality at working area and also make employees more productive. In this context, 20 people think that determining the issue at working area is an effective strategy to deal with diversity at workplace. 20 participants said that holding people accountable is appropriate strategy for managing diversity on the other side, remaining 10 respondents think that developing policies as per organizational goals is an effective strategy.

Theme 8: Managing cultural diversity help in improving employee productivity level at working area.

Interpretation: As per preceding graphical representation it has been evaluated that managing cultural diversity is one of the effective activities that support in improving overall performance of the company. As it also helps in developing positive working environment wherein each and every employee treated equally. In related to this, 30 out of 50 participants give their views that maintaining diversity at working area support in enhancing employee performance that may directly contributes in reducing employee turnover. Apart from this, remaining participants are not agreeing with this theme and statement as well.

Theme 9: Managing cultural diversity support in developing positive relation among employees at workplace.

Interpretation: Manging diverse culture within the business is important as it help employees in managing their positive and healthy relation with each-others. This can be also beneficial in improving overall performance of the company. In this regard, 35 out of 50 people think that managing cultural diversity is an effective aspect that directly contributes in developing positive relation between employees at working area. On the other hand, rest of 15 participant are not familiar with this statement.

CONCLUSION AND RECOMMENDATION

Conclusion

As per whole research it can be summarise that every business organization is responsible for managing equality and diversity at working area because it is beneficial in improving the overall performance of the company and its staff members as well. In a working environment different worker are perform who are belongs to different culture and nation. This is the reason that maintaining proper diverse culture that support in promoting awareness and also create innovation at working area. It may contribute in making employees more productive and efficient as well. By managing diversity, company can encourage staff members to share positive and healthy relation that contributes in eliminating issues and conflicts and at the same time also develop positive performance.

Recommendation

After analysing the entire report, it has been recommended that, company should implement certain measure through which they can attain benefits from the market area. Thus, some of the points are given below:

• Company should make its communication as its priority and through this they must communicate the consequences an individual can face if rules and regulations are violated. Moreover, company should remove the third-party involvement and should maintain a transparency between working staff which means employees have anything genuine to talk than they can directly come and share their opinions.
• However, company should engage its employees with diverse groups so that they can establish a better understanding and other negative notions can be removed. As a result, it will open the minds of employees and without any hesitation they can share their views and thoughts related to work or other than this.
• In order to manage, cultural diversity, company should make the hiring process unbiased and genuinely people who deserve a place in workplace should be appointed rather than the one who is not so skilful and knowledgeable in performing any kind of task within or outside the organisation.

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