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    Identifying The Effectiveness Of Digital Technology Over The Business Production

    University: Kensington College of business London

    • Unit No: 5
    • Level: Undergraduate/College
    • Pages: 4 / Words 1033
    • Paper Type: Assignment
    • Course Code: R/508/0531
    • Downloads: 708
    Question :

    The scenario of this project is based on identifying the effectiveness of digital technology over the business production and its sales. This will assist in constructing questionnaire in order to grab information through primary method of data collection.

    • Develop aims and objective for this report as well as state a clear timeframe based on different activities.
    • Construct a project management plan relevant to this project.
    • Establish a small scale research by considering appropriate methods that will assist in meeting aims and objectives of this report.
    • Provide a clear reflection that support overall performance and its usefulness.
    Answer :


    Managing a small business is quite difficult task in comparison to big organisation as they have huge workforce and resources to conduct business activities in effective manner to attain desired results. There are large number of challenges are faced by small organisations due to the presence of external factors and high competition in market. One of the effective medium which helps the small organisation to build their organisational structure more strong is to implement the digital technology within the organisation. There are large number of benefits which are gathered by organisation like high market share, improved quality of products and services, higher amount of production, increased amount of sales etc. McLaren Construction is an award winning construction company which have many branches in and outside London.

    In the present report explain about, aim and objectives of project, production of project management plan, formulation of work breakdown structure and Gantt chart. Also, application of qualitative and quantitative research method to meet out the aim and objectives of research and recommendations which contributes to effectively adopt digital technology.

    TASK 1

    P1 Aims and Objectives of project

    Digitisation is one of the important aspect which improves the internal strength of organisation. It today's world, adopting of digital technology within the organisation is necessity to improve their performance and attainment of the sustainability in their operations. There is huge role is played by the digital technology in development of the different areas of organisation through which competency is attained in their different functions. It is important for the small organisations is to implement the new technologies and ideas to effectively compete in the market in front of big competitors. This will provides the opportunity to the administration department of the organisation is to effectively record the transactions and informations through use of cloud technology. This makes the task of company easy to gather the information from such different sources in appropriate manner which through which important conclusions are drawn. On the other hand, there is huge support is provided by the digitisation in the development of promotional activities through use of online platforms and social media. These kind of promotional methods have wide range which helps to spread awareness among the market about their different offerings. It contributes in enhancing their brand image, satisfaction of requirements of clients, competitive advantage, profound organisational structure, high amount of profitability etc.

    TOPIC: “The impact of digital technology on production and sales of a company's goods and services.

    Background of project

    McLaren in one of the good construction organisation which provides their business functions in and outside London. This organisation has good reputation in the market regarding timely delivery of the outstanding projects. This organisation has specialisation in the preparation of new, refurbishment and office fit out projects. It is observed that the structures of organisation are very strong (Park and et. al., 2014). It is important for the organisation is to continuously adopt the changes within the organisation which provides the opportunity to attain competitiveness in market. There are large number of competitors are present in the market which has direct negative impact upon their sales and profitability. It is observed that at present McLaren uses outdated and non digitalised methods in the process of recording different informations which impacts their decision-making capacity. So, it is highly significant for the organisation is to implement new technology within the organisation to effectively deals with the internal and external factors (Brown and Davis, 2013). The benefits which are derived from such implementation is about increasing the quality of work, satisfaction of requirements of clients, improves productivity, increase in the number of project taken by McLaren, high amount of profits and building of goodwill in the market which ensures their sustainable growth in future period of time.

    Aim: The main aim of McLaren behind the adoption of digital technology is to address the complex needs of both public and private which contributes in expansion of their business operations to accommodate new work force. Through bring all such changes helps in improvement of market shares and profitability (Taylor, Fritsch and Liederbach,  2014).

    Research objectives

    • To improve the production capacity
    • To improve quality of services
    • To earn large number of profits and attains high position in market
    • To effectively deal with internal external factors

    Research Questions: These questions are formulated on the basis of the objectives of organisation which are mentioned below:

    • What was the impact of digital technology upon the business of McLaren?
    • Does implementation of digital technology helps in expansion of business?
    • What the benefits arrived by McLaren through use of digitisation?

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    P2 formulation of project management plan which includes different aspects regarding scope, time, quality and risk

    Project management plan is known as a formal and approved written documents that is used by business firms for manage execution of their project. Mainly this is used to manage various stages of a project (Buckingham, 2013). His highlight the required actions which are essential to formulate, define, integrate and coordinate various planning activities. It defines how a project is monitored, executed, controlled and closed. This also serve as a communication tool which help stakeholders in gain a better understanding of project. It is not a project schedule. Project management plan is made up of three main things known as tasks, activities and resources. Develop  project management plan is very essential for developers and teams members of project   department. One of the main benefit of project management plan is that is support in determine cost, time, scope, risk, communication and quality require during whole project ans is essential for achieve set goals and objectives.

    You may also like to read: Customer Value Management For Home Base Company

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