Management Report and Analysis of Bodas UK

Assessment Task

It consists 5,000 words research report, identifying emerging business opportunities in an organization. The topic of research  of student choosing, followed by analysis of the options and facet culminating in justified strategies.

The report should be divided into following:

• Organization area identification
• Data gathering and analysis
• Literature review
• Growth strategy proposal
• Total word count excluding appendices  5000

Indicative Content

Internal analysis

• Resources with organization
• Evidence of entrepreneurial orientation
• Impact of founders

Environmental analysis

• Regional, global and emerging markets.
• Social cultural influences
• Environmental and competitive analysis

Analyzing opportunities

• Source of opportunity
• Opportunity management and evaluation
• Information sources and validity

Strategic analysis

• Analysis of risk
• Scenario planning
• Issues of ethical and corporate social responsibility

Strategies for growth

• Market-led approaches
• Resource-led approaches
• Partnership and alliances

The research report is assessed on criteria, includes:

• Recognition of the  importance of an entrepreneurial approaches to the  process of opportunity spotting/ management
• Breadth, relevance and validity of research sources.

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