Digital Marketing Strategies

The concept of the digital marketing is important for the companies which need to work in the effective manner. Amazon is the company which is dealing in providing the products to the people by the way of the mobile applications. The report will include the digital marketing strategies which will be used by the company to work in the effective manner. The critical analysis of the marketing strategy will be used by the company to work on the platform of the digital media and for achieving the goals. These strategies are discussed in the report and it will provide the knowledge to the students regarding the digital media and the factors which will affect the digital marketing.

Aims and objectives

Aims: To identify the digital marketing strategies and to use those strategies for increasing the sales.

Objectives:

To identify the importance of the digital marketing

To discuss the digital marketing strategy used by the company

Literature review

Theme 1 Importance of digital marketing

According to the …....(Social media and its role in marketing) Digital media is the technology which is used by the people for working in the effective way. Digital media is the opportunity which will be analysed by the company to work in the effective way and it is the strong competition to the competitors in them market. Digital media will include the digital platforms which will help the company to work in the proper way. There are digital platforms like the social media marketing and the online advertising as well. It will also help the individual to communicate with the company and the share their creative ideas and do the marketing of their products on the large scale. Due to the use of the internet and the digital technology is being increasing and the various companies are running in market. These will also give the rise to the business like the amazon and the Facebook and many more companies which are running their business by the way of the internet. These companies are the best way to promote their products and sell their product in the market.

As per the author ….(Digital and social media marketing 2017) social media marketing is gaining the importance by the way of the channels which will be used by the company for working in the effective way. These channels are the websites like the Facebook and the Instagram as well. In the email marketing the company will be promoting the products and services by the way of the emails. These emails are sent to the selected targeted customers also and emails will include the features of the products and services. The emails will also include the offer and discounts which will attract the customers towards the company. Search engine marketing will also be used by the company to work in the effective way and these will also be used for searching the data and for gathering the information related to any topic. Company is using the online advertising for marketing of the products and the online advertising is done by the way of the paling the advertisements on the social media.

According to the author.....(Digital marketing excellence 2016) Online advertising is increasing rapidly by the way of the digital media channels. In recent years companies will change their focus from the marketing to the digital advertising because online advertising is doing the marketing of the products on the large scale and these will increase the sales. These all will increase the business of companies and these companies are investing the huge amount in the digital technology which will in the marketing of the products and increase the sales as well. The ratio of the digital advertising is increasing rapidly as compared to the traditional marketing of the products. By the way of the digital marketing companies will use the online advertising  as well. These will increase the business for companies and the advertising companies will be gaining huge profits by using the new technologies.

Theme 2: Digital marketing strategies

As per author …...(Digital marketing strategies 2017) Companies are using the digital marketing strategies for attracting customers in market. It will also help other people which are buying the products. These products will be bought by the people form the websites and the mobile applications. Companies will use the digital marketing strategies in the way of the digital marketing platforms which will attract the customers on the large scale. Companies will use the social media marketing and the online advertising platforms for attracting the customers. Social media is used by the company to analyse the need of the customers and to identify the trends which are followed by customers. These will help other company to identify and analyse the need of the customers which will help them to improvise the products and launch the products in the market. In the online advertising the companies are placing the advertisements on the social media and the online websites which will make the customers aware about the products and the services delivered by company. Companies are also using the other digital marketing strategies like the email marketing and the mobile marketing. In the email marketing the people are using the emails for the marketing of the products which will help the company to increase the sales. Certain targeted customers emails are shortlisted and mails are sent on the customers emails. Emails marketing is done on the basis of market and the size of the organization. Nowadays many of the customers are using the mobiles and the use of the mobiles is increasing the rapidly. So the company is planning to attract the customers by the way of the mobiles marketing. Mobile  gaming and the mobile applications are the best way for the mobile marketing.

According to the author …...(Social media marketing 2016) advertising is playing the vital role in promotion of the products and for advertising the digital media is important. Small scale companies are using the digital media and the social media marketing for important the products in the markets. Social media marketing will include the platforms like the face books and the Instagram which will be used by the companies on the large scale. These advertising will be used by the for building the awareness among the customers regarding the products and the offers and discounts given by company on the selected products. Companies are spending a million of dollars on the social media because it will increase the sales and promote the product accordingly. The company will use the latest strategies for attracting the customers and the companies will lend upto the social media marketing. It is tool for generating the profits on the large scale and for increasing the productivity. Author also stated that companies will use social media marketing for attracting the customers and these companies will also put the prices of the products low which will not affect them because they not have to spend the money on the promotion and the marketing of the products. Customers and companies both are satisfied with the social media marketing. Company will also use the latest technology and the digital media as well. Digital media will be used by the companies for selling the products online and for promoting the product of the company on the large scale. These will increase the sales and the productivity of the company.

Analyses on the digital marketing strategies used by the amazon

As per the literature reviews done in the report author would say that the company is using the digital marketing strategies like the social media and the mobile marketing to increase the business. Amazon is using the various digital marketing strategies which have increased the business of the amazon. Amazon will use the strategies like the social media marketing and the mobile marketing strategies as well. Company is also using the strategy of the online advertising.

Amazon will use the marketing strategy of the social media by the way of the social media platforms like the face book and twitters and Instagram as well. Company will promote products on the social media websites and applications (Amazon marketing strategies). These are viewed by the customers which are planning to buy the products, and they will prefer amazon. Company is making the pages on the Facebook which will consist of the amazon new feature product and the promotions of the product. These are followed by the many people and the post are liked by the many of them as well. On twitter company will make the pages and that page is followed by the people which will approximate 3 million followers. On the social media websites there are many numbers of the websites which will include the fake websites as well. So the company has made the official page for the customers. These ages are made according to the country and as per the geographical market as well. Company is using the social media strategy for increasing business but if it was not sued company would achieve the success but company would not be so popular in market and it would not have built brand image in market.

On the Instagram website company will use the strategies like the about giving the post on the page. In the Instagram company will not give the new updates but the company will use the Instagram in the creative way. Instagram has the option of updating the stories and that story is visible by the people if they are following the page. These platform is used by the company to promote the products but by the way of the videos and by the way of the interview of the people which are using the products. So the company will use the social media for attracting the customers and the all the details of the new products and features are placed on the social media because many of the people are using social media on large scale.

Mobile application is the another marketing strategy used by the amazon. Like the company has launched the mobile applications which will have the store on the mobiles and these applications will have the full store in the one click. These applications are designed according to the customers and company wants to communicate with the customers in the effective way. So the applications also has the option of the help in which customers will register the grievances regarding the applications and the products. The products will be sold in the market on the applications and the company is delivering the product at home of the customers. Customers will also give their feed backs and reviews regarding the products on the applications and these feed back and reviews are viewed by the other customers which are planning to buy the products (Amazon case study).

Company wants to engage with the customers and also company wants to satisfy the need of the customers in the online market. Many of the customers will not buy the products because the company is selling the products and so company is making the effective measures for getting the trust of the customers. The applications will contain the very detail of the products regarding the company of the products and the manufacturing of the product. By the way of the mobile application company will identify he choices of customers and the application will provide the products which are as per the choice of customers. Company is also attracting the customers by the way of the free shipping and the offer and discount on the prices of the products. On these mobile applications company will not only sell the products to customers but the businessman which want to sell the product online will also register on the application and they will sell the product on the online store (Nairn 2019).

Company is also focusing on the technology and the artificial intelligence. These will help the company to identify the problems in the mobile application because the business of amazon is run by mobile application as well. Jeff bezos is running in the effective way and it will help the company to secure the details of customers which is tried in mobile applications. Company will also focus on the business intelligence and the data analytics as well (Weber and Jones 2016). These applications will have many problems like the technology is used by the company to work in the effective way but the company will face the problems like the applications are used in the machines and machine will not work in the effective manner every time. So the company has to look after the applications and the technology will so protect the data of people which are trading by the website of the amazon (Kaur and Wadera 2018).

These applications company is running the business in the effective way and company will the online advertising as well. The advertisements have the option to work in the effective way and these will also help the customers to work in the effective way. Online advertising will help the employees to work in the effective way and advertisements of the company are placed on the social media and the television ads and at many more places as well. These will help the company to work in the effective way and amazon will also help the business by placing their advertisement on the website of the amazon (Hollensen Kotler and Opresnik 2017).

CONCLUSION

From the above report it will be analysed that the company will not be facing any problems relating to the selling of the products because company is using the digital marketing strategies and techniques which will help the company to work in the effective way. The company is using the social media and the mobile marketing techniques for promoting the products of company. These will help the people to buy the products of every type at one place. These will help the employees to work in the effective way and customers will feel comfortable while buying the products online. Form the report it can be recommended that the amazon will need to update the mobile application and provide the innovative products on the websites. Amazon is providing every type of the services to the customers but the company need to provide the more categories and need to update the stock of the clothes because fashion is changing continuously and it will be harmful for the sales of company. Company will also use the latest technology and try protect the data which is stored in the mobile applications.

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