SWOT and PESTLE Analysis of Hotel Hilton

SWOT Analysis

It is a framework used by organisations in order to examine the capabilities and strength of the company. In the present case of Hilton Hotel, managers of the company conduct SWOT analysis which are as follows:

PESTLE Analysis

PESTLE analysis refers to a strategic tool which mainly includes ample number of elements which assist in developing strategies and policies. In the present case of Hotel Hilton, it is an analysis which will assist in enhancing the profitability of the company.

Political factor: It has been said that the political stability of the country is strong which assist the business entity like Hotel Hilton in order to perform their business operations in an effective manner. It has also been said that UK government plays very supportive role as they give funds and resources to the organisations for doing business expansion.

Economical factor: It is very essential for the business entity to examine the economic condition of the country so that effective strategies and policies will be developed in order to grab ample number of opportunities. In the present context of Hotel Hilton, economic condition of UK is quite strong and effective which help the company so that they can earn more profitability.

Social factor: It has been said that social factor of a country highly influence the overall business functions (Marquis, Power and Yin, 2019). In the present context, individual person per capita income within UK influence the operations of the company. Managers of Hotel Hilton fulfil the requirements and demands of customers so that they gain more profitability.

Technological factor: In the present case of Hotel Hilton, managers of the company use highly advance technology so that they can beat the level of competition, produce high quality products and services which leads towards the enhancement of goodwill and reputation of the company. Managers of the company of Hotel Hilton, use automatic check in as well as check out technologies which helps in improving the experience of customers.

Legal factor: It is the element which plays very essential role in order to perform all the business functions in an effective manner. Managers of HotelHilton, adopt various legal element such as equality act, health & safety law and many more so that they can create positive working environment within the workplace (Price and et. Al., 2019). Furthermore, managers of the company perform all the business functions in an ethical manner so that positive results will be produced.

Environmental factor: In today's world it has been said that this factor plays very essential role. Under this factor different types of laws and policies are developed by the government which is linked with the environment and pollution which harm the external environment in a negative manner. Organisations like Hotel Hilton, ensure that the nature and environment might not get harm.

Current Trends

In the present competitive marketplace, there are ample number of trends which might affect the overall business functionality of the company. Some of the trends are going to be discussed as follows:

Artificial intelligence (AI): It has been said that there are various hospitality organisation which mainly adopts artificial intelligence in order to perform their business functions in an effective manner. In the present context of Hotel Hilton, manager of the company adopt AI in order to enhance the experience of customers. This will assist the company in order to satisfy the requirements and demands in an effective manner.

Smart hotels: In general, it is said that there are some hotels which mainly uses ample number of internet sources in order to promote their business organisation (Sabat and et., al., 2019). In the present context, Hotel Hilton is chosen as the business entity which mainly use internet services in order to promote their goods so that large number of customers will be attracted towards the company.

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CONCLUSION

As per the above mentioned report, it has been concluded that business organisation mainly use SWOT as well as PESTE analysis in order to develop strategies and policies. Along with this, there are some trends which might influence the interest of customer with the help of which company can raise more profit margin.

You can also read - PESTLE Analysis and SWOT Analysis of Marriott Hotels 

REFERENCES

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Marquis, E., Power, E. and Yin, M., 2019. Promoting and/or evading change: the role of student-staff partnerships in staff teaching development. Journal of Further and Higher Education, 43(10), pp.1315-1330.

Price, C.A., and et. al., 2019. Staff matter: Gender differences in science, technology, engineering or math (STEM) career interest development in adolescent youth. Applied developmental science, 23(3), pp.239-254.

Sabat and et., al., 2019. Staff development as a condition for sustainable development entrepreneurship. Journal of Entrepreneurship Education, 22, pp.1-7.Coomber, R., 2019.