Social Cognitive Theory Bandura Model

MAIN BODY

The case study will be examined through complete analysis of the subject matter. The factors such as psychological and sociological factors will be determined in order to assess the individual staff. Hamilton and et.al., (2016) determine the fact that, The Social Cognitive Theory has started as Social learning theory in the year 1960 by Albert Bandura. This learning theory further established into Social cognitive theory in the year 1986. Learning tends to occur in social context with reciprocal and dynamic interaction of behaviour, environment and person. The Social Cognitive Theory is considered to be one of the unique way when individuals maintain a behaviour while effectively taking into consideration the social environment. Boateng, and et.al., (2016) argues that, change in the social environment will eventually results in change in the behaviour and person. This theory is not properly organized and heavily rely on the process of learning. Furthermore, this study does not focus on emotion or motivation. The Social Cognitive Theory put more emphasis on the key importance of modelling and observing the emotional reaction, behaviour and attitude of an individual. Bandura's Social cognitive theory is considered to be an effective model which is based on the triadic reciprocity model where personal traits, environment and behaviour interacts.

As per the case study, The Principal Hotel London is considered to be one of the Historic building which is located in the Russell Square. The hotel employ more than 200 employees across facilities, operations, food and beverages, housekeeping, events, operations, etc. IHG hotel focus on keeping its guest feel valued and welcomed across the globe. Kimpton is one of the brand which is environmentally friendly. It focuses on feeling guests genuinely cared by offering various amenities and perks and personal style of the guest service. This case examines the fact that, the principal Hotel London create a very friendly environment. This motivates the parameters of the Bandura's Social cognitive theory. Friendly environment results in improving the behaviour and person within the organization. This helps in delivering effective services to the individuals which eventually leads to higher operational growth and services (The Social Cognitive Theory, 2020). IHG hotels has finished its rebranding last April which mainly comprise of re- training staff on the new policy procedures and changed computer system. Staff were also trained related with the implementation of green policy and also learning style of Kimpton customer service. The Hotel has been closed for the purpose of redesigning which has resulted in transfer of employees to other hotels. This eventually affects employees within the hotel to adjust to new culture policies and standards. Rebranding was considered to be necessary for increasing the room occupancy which eventually leads to higher profits. This eventually leads to higher career opportunities for the employees for long tern growth of the IHG hotel.

Jenkins, Hall and Raeside, (2018) examined the fact that, there are various factors which influences the individual conduct of the staff. Social cognitive theory of Bandura tends to account for various biological personal factors which mainly includes ethnicity, genetic predisposition, temperament, sex, etc. influences the behaviour of an individual. This leads to two way interaction between the personal characteristics and environment. Font, Garay and Jones, (2016) determine the fact that, Bandura's Social cognitive theory is considered to be very useful because it helps in effectively dealing with various emotional and cognitive events associated with several environmental factors. The friendly environment of the principal Hotel London contributes towards behaviour change and various other cognition change in individual person. This study demonstrates that, the belief of an individual in their own self efficacy will influence the behaviour of an individual. A friendly environment at the Hotel influences staff of the hotel to carry out each task with utmost accuracy and efficiency. Self- efficacy is considered to be very important in order to predict and reproduce an observed behaviour. Cognition is referred to as a simple term which is used to effectively refer to the mental processing who involves comprehension and gaining knowledge. The key factors associated with the Albert Bandura's Social cognitive theory helps in judging, problem solving, thinking, etc. Schunk and Usher, (2019) sought to determine the fact that, Cognitive theory is based on assessing the individual's thought in order to determine his or her behaviour and emotions. Eco- friendly environment and focus on green and sustainable business activities within the Hotel industry which helps in influencing the behaviour of an individual which eventually leads to future growth and development of the Hotel company. Individual factors such as personal goals, personality, behaviour, knowledge, values, etc. focuses on effectively carry out several business operations. Employees behaviour is influenced by the factors such as self – esteem, demographical and biographical characteristics physical abilities, personality etc. there are several cultural norms and unethical behaviour which affects the business operations. Font, Garay and Jones, (2016) determine the fact that, the key factors such as individual skills, personal characteristics, etc. which influence the behaviour of an individual conduct of staff. The individual factors such as attitude, moral values, personal intentions, goals, etc. influence the behaviour of the staff within the organization while carrying out several business operations. Environment which helps individual grow helps in influencing the behaviour of the individual. This also results in future growth and development of the person which helps in delivering the best customer services. The key four primary cognitive capabilities of the Albert Bandura's Social cognitive theory is to focus on self regulation capability, vicarious capability, self- reflective capability and symbolizing capability. One of the key central theme of the Albert Bandura's Social cognitive theory is to put more emphasis on the modelling and observing behaviour, emotional reaction and attitude of other individuals. The social influences tend to play a key role in modifying social influences. This helps in conveying information and activating emotional reactions with the help of social persuasion, instruction and modelling. The staff members in the organisation acquire several new knowledge and behaviours by effectively observing a set model. Nabi, and Prestin, (2017) examined the fact that, without the integration and interaction of these though processes, no emotions and behaviour can be influenced. Behaviour of an individual can be influenced and this focuses on environmental stimuli which changes the behaviour of an individual. Albert Bandura's Social cognitive theory is effectively used to effectively understand how individual person learn and effectively take control over their behaviour. Environmental stimuli change the behaviour of an individual. Alteration in the environmental factors influences the behaviour of an individual. Response inhabitation, information processing, pattern recognition, working memory, multiple simultaneous attention, response inhibition, category formation, etc. are considered to be the core cognitive capabilities.

Liguori, Bendickson and McDowell, (2018) investigate that, personal factors such as affection, biological events and cognitive factors influence the behaviour of the staff to carry out specific activities within the organizational sector. Factors which free samples improves self efficacy mainly carry out mastery experience which leads to long term operational growth and sustainability. As per the case study, Kimpston is highly renowned for delivering personal style of guest service by effectively offering thoughtful perks and amenities to the guest. This eventually results in change in the behaviour of the guest. Hence, it has been concluded that, positive change in the environmental stimuli will eventually results in change in the behaviour of the individual (Social Cognitive Theory: How We Learn From the Behavior of Others, 2019). The reciprocal change in the relationship will eventually lead to reciprocal interaction between the environment, personal and behaviour of an individual. Vicarious reinforcement play a key role in effectively determining whether an individual person will choose to engage in the behaviour or not. Nabi, and Prestin, (2017) determine the fact that, One of the major component associated with the Albert Bandura's Social cognitive theory is based on observational learning. The belief of an individual which is based on their own self- efficacy influences whether an individual will tend to produce an observed behaviour. Albert Bandura's Social cognitive theory tends to view people as active agents who are influenced by the environment. This results in change in the individual behaviour. 

CONCLUSION

From the above conducted study it has been summarized that, the Social Cognitive Theory is in referred to as one of the unique way where individuals maintain a behaviour while effectively taking into consideration the social environment. Change in the environmental stimuli affects the behaviour of the individual which influence the behaviour of the staff to carry out specific activities. Furthermore, this study concludes that, change in the relationship will eventually lead to reciprocal interaction between the environment, personal and behaviour of an individual.

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