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INTRODUCTION Overview of the Research Social media is the collective of online communications tools or channels dedicated to the community- based interaction, input, collaboration and content-sharing. This technique facilitate the sharing and creation of ideas, career interests, information and ...
INTRODUCTION The main marketing principles involves attaining customers, targeting market, growing network and building relationships; all supports a firm to attain and retain customers for long term period (do Amaral, 2013). In this case study, Whole food market is the chosen organisation which ...
INTRODUCTION Marketing is considered as an effective tool which gives maximum support to an organisation irrespective of the size whether small, medium or large in achieving growth and success. There are different marketing tools such as E-marketing which need to be adopt in order to attract and ...
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